Marketing Plan For A Marketing Strategy - 1241 Words

long road ahead if they are to barge into the media market. However, their innovations and passion for their products leave no doubt in my mind, they will succeed. Table 1 GoPro SWOT analysis Strengths Strong brand Strong athlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existing social media networks and mobile devices to share content. By providing the consumers with content management and editing tools, the consumers can share more of their videos. By sharing more videos, GoPro can harness the power of social media and viral marketing via online content. Furthermore, the purpose of this marketing plan is to use online marketing tools to create value, value delivery, value communication, and customer relationships (Popa, 2015). By establishing loyal customer relationships, GoPro can retain their market share and continue to build their action camera empire. 6.0 STP Analysis 6.1 Segmentation. Market segmentation for GoPro consists of a global geographic consumer base. Therefor the development of market segmentationShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustai n the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing

Michelle Obama Analysis Free Essays

October 9, 2012 Written Analysis 1) Speech Goal: What is the goal of the speech? What does the speaker want the listener to do? * The overall goal for Michelle Obama’s speech s to inform the audience that her husband, President Barack Obama is for the people. She wants them to realize that he can relate to every class in America. He has struggled with the same problems that America is facing today at some point in his life. We will write a custom essay sample on Michelle Obama Analysis or any similar topic only for you Order Now The speaker wants the audience to appreciate who they have as a leader and to be confident enough to re-elect him again. 2) Speech Organization: What is the overall organizational structure of the message? Remember Chapters 11, 12, 13, 14) * The overall message was in a motivated sequence with the 5 steps, attention, need, satisfaction, visualization, and action. 3) Speakers Role: What kind of relationship has the speaker established with the audience? Does he or she speak from a position of power? As an equal? How does this role established by the speaker influence the speech’s effectiveness * Mrs. Obama creates a more equal relationship rather than being superior to the audience even though she has a great deal of power on her back. She speaks to them from an eye to eye perspective. The way the speaker shows the audience how much they can actually relate, the audience is prone to find favor in their similar situations and is more likely to gain a liking for him. This speech is very effective because the audience can see that President Obama and his wife feels what they feel and they know what’s it like to have issues. They didn’t grow up rich, without experiencing the downfalls of society; they had to climb that ladder of success as normal American’s. ) Speaker’s Tone: What is the overall tone, or â€Å"feel,† of the message? How does the speaker use supporting material and delivery clues to establish an overall tone of speech? * This speech has a tone of hope and equality. After hearing this speech you can’t help but feel hopeful that things will get better. The first lady helps you see that it’s possible to make it. There is hope for every family that wants to s end their children to college just like there is hope for every family who has soldiers serving their country. Not only that, but there is a sense of equality in the speakers tone to help the audience relate to a much further extent. 5) Speakers Techniques: What does the speaker do to establish credibility? Does the speaker use logical arguments, tell effective and interesting stories, use emotional appeals, and use interesting and precise language? * The speaker creates credibility by basically saying she’s been in their footsteps, especially with her father having a disability and with him being a father and sending his children to college even if he did have to take out loans when he fell short. The speaker does use logical arguments, tells effective and interesting stories, use emotional appeals, and use interesting and precise language. The speaker shows her sincerity in everything she says which shows the audience how much passion is behind every word and scenario. 6) Audience: Who is the intended audience? How effectively and appropriate does the speaker connect to the interest, needs and background of the audience? How does the speaker make the connection with the audience? The intended audience is more of the middle class, she states a lot of issues that middle class people go through, even as growing up as a middle class child, and she went through those same issues. She connects with them by being able to say, â€Å"Yes I’ve been there, and Yes I’ve made it through. † 7) What was your favorite aspect of the speech, and why? * My favorite aspect is how she gives the audience that reassurance that even though times may be hard right now that it is not the end. You have to believe in America and hope for the best. No country or President is perfect. We have to have our President’s back and show we that we have faith in him. 8) Why is this activity relevant? What do you learn from watching speeches? * This activity was very relevant because as young adults, we need to be more in tuned with what’s going on in our society. We see how the speaker comes across to America by noticing several points that we’ve discussed in class. We learn what to do to improve as speakers ourselves. How to cite Michelle Obama Analysis, Essay examples

Individual Reflective Essay In Management †Myassignmenthelp.Com

Question: Discuss About The Individual Reflective Essay In Management? Answer: Introducation Self-awareness is one of the most common and significant topic when dealing with emotional intelligence. People find it challenging to clearly explain who they are, or who they perceive themselves to be. I am not an exception either. The way we perceive or identify ourselves might differ slightly or greatly from how other people perceive us hence marketing the aspect of self-awareness to become a dilemma. At that moment we tend to become startled and fail to know who we really are. The Johari Window model comes in handy at such moments as it is a great model for self-awareness, personal development, group development and understanding relationship (Businessballs, 2003). Under the open area of Johari quadrant, I have the ability to understand what others are thinking an I can behave appropriately and sophisticated (Iq-Test, 2017). I am always cheerful and optimistic in life even when I seem to fall into the abyss of despair and I can always get back to my feet and move on quickly. (Iq-Test, 2017) . One of my colleagues identified that about me from the survey they filled, which went hand in hand with what the results that I had also obtained. I also have high logical and mathematical intelligence which makes me fast in solving mathematical problems and providing quick and efficient solutions to problems at hand. In concomitant to that, I have high linguistic, musical, interpersonal and intrapersonal intelligence. When combined, the intelligence types make me competent and a good leader and manager, who deeply understands the people under my leadership. However, it turns out that there are some traits, character, and behavior that I possess but I am not aware. This is perfectly covered in the blind area quadrant which highlights the things that are unknown to a person but known to the others (Self Awareness, 2013). The other EQ test completed by my second colleague indicated that I am pretty cold and rarely concerned with what others think. This trait helps me to make decisions more assertive but sometimes it can upset people even though I dont mean to hurt them (Iq-Test, 2017). This is something I had no glimpse of but my colleague confidently pinpointed it as portrayed in the EQ test results. The hidden area of the quadrant covers what is known to the person that is unknown to others. By comparing all the results obtained after completing the survey, it was crystal clear that my finanacial ability was hidden. Although I am aware of my musical skills and passion for music, this was not the case with my colleagues. It turns out I had hidden this bit of my personality to myself and it was therefore unknown to them. My bodily kinesthetic intelligence falls in the unknown quarter of the quadrant. This quarter covers the area of unknown activity. When it comes to sports, games, dancing and any activity that involves vigorous movements, it is unclear of where my strengths and abilities lie hence making it unknown both to self and others. Having undertaken the intelligence survey, I have been able to identify my areas of weakness as well as my strengths. I am empathetic: this trait plays a major role when it comes to helping others out whenever they need my help. For instance, in school, when someone needs my help with doing any complex sum or understanding a difficult concept, I gladly help. It helps me make a good leader because I understand the people that I lead. Being cheerful and optimistic are the major pillars of my strengths. No matter how dark and dump it seems at the moment, I always assure myself that therell be light and warmth at the end of the tunnel. I always want to try everything over and over again even though I keep failing. I always tell myself that I cannot fail forever. Education and learning was always tough when I first joined school. I could fail in a number of subjects but I never gave up. I felt the urge inside me to change the course of the river. It was a very hard and pressing moment. One step at a time became my slogan and so I decided to begin from the known to the unknown. I believed this would give me the strength as it would assure me that at least I have something that I know, somewhere I can start. I began working on English and literature. As I worked, I began realizing my weaknesses day by day as I continued to learn. It was really tough and at one moment I felt like throwing in the towel but I knew that was never going to be an option. Believe you me, at the end of it all, my optimism made me a victor. Being optimistic made me develop strong linguistic, logical-mathematical and spatial-visual intelligence which are also part of my strengths when it comes to competence at school and in doing any kind of work. It is evident that I have a weakness with my bodily kinesthetic intelligence. I lack enough control over my physical agility and manual dexterity. This is a clear indication that I have not yet stricken an equal balance between leisure and time for work. In as much as I am focused and optimistic with, life, I need to take a break and relax by taking part in activities that engage the body and mind physically. I would like to develop some competencies in order to function well as a global citizen. The most significant one is: improving my interpersonal intelligence to be at the utmost level. This will help me to perceive other peoples feelings, be able to relate with them, interpret their behavior and communication, and understand the relationship between them and their situations. For instance, if I am working in an organization that has people from diverse cultures and I am their leader, it would be pretty hard for me to lead them if I do not understand how they operate. If I do not understand their behavior and communication, and the relationship between them in different situations, then I might turn out to be a bad leader. I may not be able to unite all the people from diverse cultures, hence making the organization recede in growth and in making of profits. If I master the art of interpersonal relationship/communication, then I will definitely be able to unite all the people regardless of their cultural backgrounds. The feedback from the surveys have been a great eye opener to me. I have discovered some of my strengths that I was not aware of and at the same time the weaknesses that I have. I will ensure that I work on my weaknesses, enhance my strengths, and live to see my competencies actualize. For instance, having known that I am pretty cold and rarely concerned about others, I will work my hard to change that aspect of my life. Changing that aspect will enable me to perfectly fit like a jigsaw puzzle in a potential career in a culturally diverse organization Management. References Businessballs, 2003. Johari Window. [Online] Available at: https://apps.cfli.wisc.edu/johari/support/JohariExplainChapman2003.pdf Iq-Test, 2017. Congratulations, Jill TerryAnne ! you have completed the EQ TEST !!!. [Online Business] Available at: https://www.iq-test.net/result-eq-test-Dn7RfGQ3XFKXq8J Iq-Test, 2017. IQ Test Free. [Online] Available at: https://www.iq-test.net/result-eq-test-Dn7RfGQ3XFKXq8J Monash University, 2017. Examples of reflective writing. [Online] Available at: https://www.monash.edu.au/lls/llonline/writing/education/reflective-writing/4.xml Self Awareness, 2013. The Johari Window. [Online] Available at: https://www.selfawareness.org.uk/news/understanding-the-johari-window-model

Walt Disneys Tangled Essay Example For Students

Walt Disneys Tangled Essay Everything has a hidden meaning, whether it is books, movies, or cartoons. Yet the audiences only starts to recognize it while they sit back, and reflect on them. Disney studio movies are expressing their thoughts about culture, love, and reality to the audience, by creating their unique characters and presenting them. Taking in the media, people begin to internalize the themes presented. Each character has their own unique way to present their disguised ideas about culture and morals. Not all audiences have the same impression of one character. Rapunzel, the main character in, Tangled, delivers her culture in beauty. Rapunzel is introduced to the reality of adults, is confronted with its advantages. If we take a closer look at Rapunzel, her dress is her everyday attire. As we see in the movie, in the scenes in which she was born and placed in her crib, she was already wearing the dress. She continued to wear the dress consistently, even when she was at home, at her palace, and her wedding ceremony. We will write a custom essay on Walt Disneys Tangled specifically for you for only $16.38 $13.9/page Order now It is usual to see Rapunzel wearing dresses at all the time. In comparison to modern fashion, dresses are still quite popular among girls. Such trends from the past, have brought this culture and tradition of the way girls should dress, up to the next generation. Subsequently, another significant theme of beauty that she represents, is her shiny blonde golden hair. She has 70 foot long hair, which impresses most of the audience, especially younger audiences. Younger audiences also want to grow their hair long after watching the movie. The way she introduces her long hair, does not mean that girls must have a 70 foot long hair, instilled with magic, its just to recognize it. If she had normal length hair, just like any other Disney princess, then we would not acknowledge her hair. Although each woman has different length of her hair, having her hair to grow long is a signature of a beautiful woman. This beauty ideal hasnt changed in modern culture either. Another hidden message in her character, is stepping out of your comfort zone as we grow up. A scene in the beginning of the movie, Rapunzel wanted to leave the tower, to see the light that was always appearing on her birthday. With her curious mind, she asked Mother Gothel to let her go, but her mother did not want her to leave the tower. Instead, she filled Rapunzel’s mind with the false perception of how ugly and cruel the outside world is. Equivalent to real life, I have always lived and surrounded myself with people I knew, and grew up in the same neighborhood my whole life. I used to live in my own confined world, with my family and friends. However, everything started to change when I entered college. I needed to accept the challenges of getting out of my own little world in high school, and into the brand new world in college. Breaking out of your comfort zone can apply to anyone. More than just about entering college, and moving to the new neighborhood, this concept can also be applied to other actions such as changing jobs, and doing something else that we have never done before. Taking a closer look at the scene where Rapunzel was still inside the tower, she questioned about when will her life begin. After she reached the ground outside of the tower, she was overjoyed and expressed herself with the song while running around, and she said that is when her life began. As we can see beyond on these two scenes, her life started to change little by little such as found the truth about her identity, and her pure love on Eugene. New life events, help change your ways of thinking, and help you form new perceptions of the world. Everything has its own purpose, and meaning, which is why the maker creates them. .u2713edd773768612c8e6cb0ef7b75386 , .u2713edd773768612c8e6cb0ef7b75386 .postImageUrl , .u2713edd773768612c8e6cb0ef7b75386 .centered-text-area { min-height: 80px; position: relative; } .u2713edd773768612c8e6cb0ef7b75386 , .u2713edd773768612c8e6cb0ef7b75386:hover , .u2713edd773768612c8e6cb0ef7b75386:visited , .u2713edd773768612c8e6cb0ef7b75386:active { border:0!important; } .u2713edd773768612c8e6cb0ef7b75386 .clearfix:after { content: ""; display: table; clear: both; } .u2713edd773768612c8e6cb0ef7b75386 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2713edd773768612c8e6cb0ef7b75386:active , .u2713edd773768612c8e6cb0ef7b75386:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2713edd773768612c8e6cb0ef7b75386 .centered-text-area { width: 100%; position: relative ; } .u2713edd773768612c8e6cb0ef7b75386 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2713edd773768612c8e6cb0ef7b75386 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2713edd773768612c8e6cb0ef7b75386 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2713edd773768612c8e6cb0ef7b75386:hover .ctaButton { background-color: #34495E!important; } .u2713edd773768612c8e6cb0ef7b75386 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2713edd773768612c8e6cb0ef7b75386 .u2713edd773768612c8e6cb0ef7b75386-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2713edd773768612c8e6cb0ef7b75386:after { content: ""; display: block; clear: both; } READ: Three Approaches to Psychotherapy III EssayWith the intention of making up such affairs, the author wants to present his or her thoughts to the audience. Disney movies also carry the veiled ideas within each character. In, Tangled, Rapuzel holds back plenty of thoughts that depend on each individuals perspective. From these messages the audience learns that beauty culture remains unchanged, and that getting out of your comfort zone is important. We may be living in darkness all our life, until we see the world with new perception; then we will better understand the world around us.

Cook or Starve to Death Professor Ramos Blog

Cook or Starve to Death Growing up in the Philippines, I would say that we were fortunate to have an all-around helper who cleaned the house; washed and ironed our clothes; did the grocery shopping and prepared our meal; and took care of us. Though tita Mercy was our helper, we always treated her like a family. (By the way, â€Å"tita† is aunt in English; we do not only use tita to address our relatives but to refer to older women who are not related to us and old enough to be our aunts to show our respect). When both of our parents went to work abroad or overseas, my siblings and I were left under tita Mercy’s care and guidance. Our father has his renovating business in Canada, while our mother worked as a registered nurse in one of the hospitals in Saudi Arabia. I was only six years old, our older brother was seven and the twins, a boy and a girl, were only four years old at that time. Tita Mercy was a strict disciplinarian but she had a heart of gold. She reared us like her own children and taught us basic household chores such as how to mop the floor and wash the dishes. Tita Mercy called me one day and told me that she was going to teach me how to cook. I was twelve years old then. I remembered protesting and asking her with a long face, â€Å"Do I really have to?† And she replied sternly, â€Å"Yes, because you are a GIRL (Oh, how I hate that word!) and it is important that you learn how to cook especially when you have a family of your own. Besides, if you do not know how to cook, you will starve to death.† â€Å"Starve to death? Isn’t that a bit exaggerated?† I thought sarcastically with a raised eyebrow. I did not even dare to say that aloud for fear that I would be castigated for answering back. My family and I love to eat and we drool over good food. However, I detested preparing and cooking a dish like how I despised and dreaded English when I was in grade school and high school because it seemed so laborious and as complicated as learning the grammar and sentence structures. I would rather be outside playing Chine se garter (two individuals will hold the garter on both ends while the other players will try to across over it without being tripped. It will start at ankle level and goes up until over the head), hopscotch or hide-and-seek with my friends than to understand the art of cooking. Anyhow, I had no choice but to stand there with a heavy heart and watch without enthusiasm as tita Mercy demonstrated how to cook chicken adobo (the chicken is marinated in vinegar, soy sauce, garlic and peppercorns, which is sautà ©ed in garlic and onions afterwards and simmered in the marinade); beef caldereta (chunks of beef short ribs are browned and sautà ©ed in olive oil with plenty of garlic, onions, and tomatoes; and slowly cooked until tender. Fried potato wedges, flower-shaped carrots, green peas, red bell pepper strips, and finely sliced bird’s eye chillis are added, and it is served with grated cheese on top); and other dishes whenever I did not have school. So every weekend I would have a cooking session with her, nonetheless, I never took it by heart. I was a teenager when my mother, siblings and I migrated to Canada to join our father. Life was tough because we had to do everything since we did not have a helper and plus the fact that it was costly or expensive to employ one. One day, our father came home from work, exhausted and hungry, only to discover that there was nothing to eat. My younger siblings and I only knew how to boil or fry an egg. Our father or older brother were the ones who would usually do the cooking because our mother is not really a good cook (shhh†¦ my mom knows how to cook but not as appetizing as our dad’s cooking). I would never forget how my father was boiling mad that day. He looked like a red Incredible Hulk! I was really scared and how I wished that I had paid attention to tita Mercy when she was showing me the basics of cooking and never took it for granted. The incident with my father played a major part for my eagerness to learn how to cook. My older brother, kuya Neil (kuya means olde r brother and a sign of respect as well), is a genius when it comes to cooking. He loves to experiment different menus and it always turns out delish. He will taste a certain dish and he will know exactly how to prepare and cook it. He really works fast in the kitchen and can cook three to four dishes at the same time. Oh how I admire that special talent of his and wish that I was gifted too. Anyway, Kuya Neil had patiently taught me everything I need to learn and this time I listened intently until I was confident enough to cook without his supervision. One evening, we invited our church pastor and his wife, who are our family friends since we were still in the Philippines, for dinner. My kuya Neil and I prepared the meal that night and I recalled vividly that I cooked spaghetti for the first time. I had watched kuya Neil numerous times how he cooked his signature sauce but I decided to do it my way. Besides, I was full of confidence and thought conceitedly, â€Å"This is just a piece of cake.† At dinner time, as we were eating, I noticed that it was only tito Neo (tito, which is uncle when translated in English) who was enjoying the spaghetti while the rest had this funny look on their faces. Kuya Sherwin, a good friend of ours and our tenant during that time, could not contain himself and blurted out jokingly, â€Å"Beks (my nickname), next time just leave the spaghetti to Neil and just stick with your pancit (made of sautà ©ed rice noodles with chicken and assortment of vegetables), which is your expertise.† Everyb ody at the table burst into laughter except for tito Neo who sincerely proclaimed, â€Å"It is delicious!† I was confused. Kuya Sherwin asked tito Neo humorously, â€Å"Tito, what do you mean it is delicious. Have you eaten spaghetti before? Do you know how it should taste like?† Tito Neo replied honestly, â€Å"No, this is the first time I have it.† Kuya Sherwin commented amusingly, â€Å"No wonder you said it was delicious,† and everybody was still laughing like a hyena. I got curious so I decided to try my spaghetti. Oh boy! It tasted horrible! It was not even close to kuya Neil’s spaghetti, which is a little bit sweet and cheesy- the Filipino style. I was really embarrassed and felt like yelling, â€Å"Please, earth open up and swallow me alive now!† Nevertheless, I took that experience as a challenge to motivate me to do better instead of being discouraged. At least, as a consolation, there was one person who appreciated my spaghetti- t ito NEO! When I got married and had my own family, my passion for cooking has intensified. I would find myself checking cookbooks or browsing the internet for recipes. Sometimes I would follow the exact measurement of the ingredients and the step-by-step instructions. When it did not come to my expectation, I would modify the ingredients until it was savory and suited my family’s taste buds. My family is the light of my life, and serving them gives me simple pleasure and joy. They are my number one critics and supporters. Occasionally, I would hear my son’s genuine opinion like, â€Å"Mom, don’t think that I am being mean or rude†¦ your soup tastes bland, but it is still good though.† Or he would always say lovingly while hugging me tightly, â€Å"Thank you so much, mom, for cooking.† In addition, hearing them complimenting me how delicious their â€Å"favorite spaghetti† is (Yes! You read it correctly, both my son and his father LOVE my spaghett i), and my son’s cheerful remark, â€Å"Mom, your spaghetti is the BEST,† is such a rewarding and it brings happiness to my soul. This is also one of the reasons why I take pleasure in cooking because of the affection and appreciation I get from them. At the same time, I am glad knowing that my family will not â€Å"STARVE TO DEATH† (*wink). I have learned that the key ingredient for cooking is LOVE, to make every dish a delight and heavenly. You need to have a joyful heart and cheerful spirit in order to produce a succulent meal. Do not cook just for the sake of cooking instead do it wholeheartedly because you love and enjoy what you are doing. My father used to say when we were young, â€Å"When you are given a certain task or duty, make sure to give your best and do it flawlessly.† I also apply that every time I prepare the food. I make sure that it does not only look appealing but it tastes yummy too. I may not be a world class chef or the master chef, Gordon Ramsay, yet, looking at how my son’s eyes lit with the sweetest smile on his face whenever I cook his favorite food is already enough to make me feel that I am the GREATEST cook!

Long and Short Vowel Sounds

Long and Short Vowel Sounds Vowels and consonants are two types of letters in the English alphabet. A vowel sound is created when air flows smoothly, without interruption, through the throat and mouth. Different vowel  sounds are produced as a speaker changes the shape and placement of articulators (parts of the throat and mouth). In contrast, consonant sounds happen when the flow of air is obstructed or interrupted. If this sounds confusing, try making the â€Å"p† sound and the â€Å"k† sound. You will notice that in creating the sound you have manipulated your mouth and tongue to briefly interrupt airflow from your throat. Consonant sounds have a distinct beginning and end, while vowel sounds flow. The pronunciation of each vowel is determined by the position of the vowel in a syllable, and by the letters that follow it. Vowel sounds can be short, long, or silent. Short Vowels If a word contains only one vowel, and that vowel appears in the middle of the word, the vowel is usually pronounced as a short vowel. This is especially true if the word is very short. Examples of short vowels in one-syllable words include the following: AtBatMatBetWetLedRedHitFixRobLotCupBut This rule can also apply to one-syllable words that are a bit longer: RantChantSleptFledChipStripFlopChug When a short word with one vowel ends in s, l, or f, the end consonant is doubled, as in: BillSellMissPassJiffCuff If there are two vowels in a word, but the first vowel is followed by a double consonant, the vowels sound is short, such as: MatterCannonRibbonWobbleBunny If there are two vowels in a word and the vowels are separated by two or more letters, the first vowels is usually short, for example: LanternBasketTicketBucket Long Vowels The long vowel sound is the same as the name of the vowel itself. Follow these rules: Long A sound is AY as in cake.Long E sound is EE an in sheet.Long I sound is AHY as in like.Long O sound is OH as in bone.Long U sound is YOO as in human or OO as in crude. Long vowel sounds are often created when two vowels appear side by side in a syllable. When vowels work as a team to make a long vowel sound, the second vowel is silent. Examples are: RainSeizeBoatToadHeap A double â€Å"e† also makes the long vowel sound: KeepFeelMeek The vowel â€Å"i† often makes a long sound in a one-syllable word if the vowel is followed by two consonants: BlightHighMindWildPint This rule does not apply when the â€Å"i† is followed by the consonants th, ch, or sh, as in: FishWishRichWith A long vowel sound is created when a vowel is followed by a consonant and a silent â€Å"e† in a syllable, as in: StripeStakeConcedeBiteSizeRodeCute The long â€Å"u† sound can sound like yoo or oo, such as: CuteFluteLutePruneFumePerfume Most often, the letter â€Å"o† will be pronounced as a long vowel sound when it appears in a one-syllable word and is followed by two consonants, as in these examples: MostPostRollFoldSold A few exceptions occur when the â€Å"o† appears in a single syllable word that ends in th or sh: PoshGoshMoth Weird Vowel Sounds Sometimes, combinations of vowels and consonants (like Y and W) create unique sounds. The letters oi can make an OY sound when they appear in the middle of a syllable: BoilCoinOink The same sound is made with the letters â€Å"oy† when they appear at the end of a syllable: AhoyBoyAnnoySoy Similarly, the letters â€Å"ou† make a distinct sound when they appear in the middle of a syllable: CouchRoutPoutAboutAloud The same sound can be made by the letters ow when they appear at the end of a syllable: AllowPlowEndow The long â€Å"o† sound is also created by the letters â€Å"ow† when they appear at the end of a syllable: RowBlowSlowBelow The letters ay make the long â€Å"a† sound: StayPlayQuay The letter Y can make a long â€Å"i† sound if it appears at the end of a one-syllable word: ShyPlyTryFly The letters ie can make a long â€Å"e† sound (except after c): BeliefThiefFiend The letters ei can make the long â€Å"e† sound when they follow a â€Å"c†: ReceiveDeceiveReceipt The letter â€Å"y† can make a long e sound if it appears at the end of a word and it follows one or more consonants: BonyHolyRosySassyFieryToastyMostly

Self Discovery Journey in Literature Essay Example | Topics and Well Written Essays - 750 words

Self Discovery Journey in Literature - Essay Example The discourse of self initiation should be looked at through the eye glass of the self; the characters created by the two authors display this side of every human being and, the almost desperate search that they start is common for all humans, thus I believe that the personal endeavor and voracious desire for knowledge do not shadow, but rather illuminate my very own understanding of the two books. The confession like statement of this paper that unravels the past fears and discoveries of my self concludes that life and the journey dedicated to spiritual evolution is present in every individual and that such novels as "The Alchemist" and "Jonathan Livingston Seagull" are not only very appealing to the readers, but also manage to bring back into focus the stages of becoming by unweaving and weaving back one's path. The analysis of the given literary corpus proved to reach a difficult point when I compared the styles of the two novels and the two different tones that speak about the becoming of the individual. Coelho's language is easier to apprehend and thus it proved to carry a more explicit message that immediately assures the revelations of the readers in front of a promised destiny. This author's description of the theme 'life as a journey' brings a world of magic and yet simple happiness that seems to be there at the end of the path. Unlike Coelho, Richard Bach imposes upon his readers a metaphor that shadows the plot and the message of the novel. As similar as they may seems, the language of the two novels has two tones: a calm and eventful one in "The Alchemist" and an extortionately dry one in "Jonathan Livingston Seagull". It is difficult and it takes an in-depth analysis in order to be able to set and discuss the intimate coordinates of the two souls that are incorporated in this unf olding. The main idea that this paper managed to discuss and that represents its strong point is the fact that the comparison between the two novels conveys a good understanding of the main characters: the shepherd and the seagull and their dynamics. Leaving aside the plot and focusing on the changes they go through, this paper brings in front of the readers a good understanding of the restless seagull and of the thriving young boy. The paper discussed only a part of the aspects present in the two novels and it did not cover the metaphysical and deeply symbolical dimension of the language. As simple as it may seem, the language used by both Coelho and Bach hides a symbolism that should be discussed in connection with the author's philosophy and not with my own personal believes; the literary analysis of the abstract ideas that come along with the story line is sure to bring a better understanding of the novels. However, this paper does trigger important questions which should be part of a future and detailed study of the transcendental dimensions of the self discovery journey as it appears in "The Alchemist" by Paulo Coelho and Richard Bach's "Jonathan Livingston Seagull". What's not a part of your paper that you think might help a reader understand or appreciate

Planning and Time Management in ABC, Inc Essay Example | Topics and Well Written Essays - 1750 words

Planning and Time Management in ABC, Inc - Essay Example Robbins can analyze present use of time, prioritizing activities, using time management systems and techniques. Carl Robins has been a campus recruiter for ABC, Inc. for six months. Given this short span of time, he successfully recruited several new hires in his first recruitment effort. Carl Robbins hired 15 new trainees to work for Monica Carrolls, the Operations Supervisor. He scheduled a new hire orientation to take place June 15, hoping to have all new hires working by July. On May 15, Monica contacted Carl about the training schedule, orientation, manuals, policy booklets, physicals, drug tests, and a host of other issues, which Carl would coordinate for the new hires. Carl assured Monica that everything would be arranged in time. After Memorial Day, Carl was at his office and pulled out his new trainee file to finalize the paperwork needed for the orientation on June 15. While going through the files, Carl became concerned. Some of the new trainees did not have applications completed or their transcripts on file, and none of them had been sent to the clinic for the mandatory drug screen. He then searched the orientation manuals and found only three copies with several pages missing from each. Management is the process of planning, organising, leading and controlling all phases of business operation in order to achieve the objectives of that organisation. Effective management invariably results in business success, while ineffective management often results in business failure. Using the POLC Model of Management, the key components namely planning, organizing, leading and controlling involves the use of different skills. (Burns, 1978) Carl Robbins was assigned to arrange and prepare the orientation for the new hires. In the context of the case, Robbins is the manager for the task. Planning is an intellectually demanding process because it requires deliberate courses of action where decisions are based on purpose, knowledge and the considerable degree of estimates.     

Abortion Poems Essay Example for Free

Abortion Poems Essay Gewndolyn Brooks and Anne Sexton both wrote poems about the controversial subject of abortion. Brooks wrote a poem titled â€Å"The Mother† which stressed the physiological and ethical consequence of her choice. While in Sextons poem â€Å"The Abortion† the focus is more on the emotions felt before and after the actual process of aborting the baby. Yet both poems posses similar use of words to get a point across. The main way the authors did this is through the use of tone. The tone of these poems easily allow the reader to see just how easy it is to know something is wrong, but do it anyway. In Brooks poem â€Å"The Mother† she selects words and expressions that give the poem an air of sadness. By saying things such as â€Å"You will never neglect or beat Them, or silence or buy with a sweet.† it shows her longing to do things that mothers are generally thought to be good at. At the same time this also shows she is aware that she has essentially taken life and its experiences away from not only her unborn child but herself as well because she never gets the chance to do the things she speaks of. The title of the poem demonstrates this trough a paradox, she never actually got to be a â€Å"Mother† because she aborted her baby. The line in which she states, â€Å"you will never end up sucking thumb† reinforces all this as well as demonstrates her use of imagery thought the entire poem. By creating such vivid images of things she and her child would have done it connects the reader on a more personal level because it gives them a chance to really imagine everything Brooks is saying. Having the connection and the images in their mind while knowing that the baby was aborted makes it all the more real, allowing the reader to feel similar emotions that the mother herself had felt such as sorrow and remorse. The remorseful feeling is really expressed towards the ending of the poem when there is a change in whom she is addressing. Brooks now begins to address the actual child that was aborted and ask for forgiveness while acknowledging she has done wrong by saying â€Å"the crime was other than mine†. She also tells the child that she loves them and that â€Å" even in my deliberateness I was not deliberate.† showing that she is sorry for what she has done even though she knew what she was getting into when she did it. All of these things together give Brook s poem a remorseful tone that perfectly expresses how someone can so easily do something they know deep down is wrong. In Sextons poem â€Å"The Abortion† the emotions she is feeling are expressed to the reader through the change setting. It begins while she still has the baby inside her and she uses words that make the world sound as though it is full of life such as puckering and puffing. She describes the landscape hilly mountainous and green, which is a color that symbolizes new life. Towards the end of the poem when returning from her abortion the setting is described in a more gloomy empty way. The sky had grown thin and the roads were flat. This shows the change in her emotions, just like the land she used to be full of life as well and afterwards she was empty and flat without a child in her womb. The first line of the poem â€Å" Somebody who should have been born is gone.† is an expression of her feelings on abortion. The statement itself lets the reader know right off the bat that she thinks abortion is wrong, yet she goes along and does it anyway. She does not even describe the actual process of aborting the baby as badly as one would imagine someone with that view on the subject would have. She makes an allusion to Rumplestilksen saying that the man who performed the abortion for her was nothing like him at all, basically meaning that she didn’t feel the experience was horrible and as though he was forcing her to give up her first born child like Rumplestilksen had done in a fairy tale. The repetition of the first line thought the entire poem expresses the regret she is feeling thought the entire experience of her abortion. She even calls herself a coward at the very end for doing such a thing. But none of that stopped her from getting the abortion done. The tone of regret Sexton set for this poem once again shows that it’s not at all hard to go ahead and do something they you are sure is wrong. Both of these women were well aware that getting an abortion, in their opinion, was wrong. They each expressed their regret and remorse through the wording of their poems and both poems were quite simple and soothing, something a child would understand. The poems described different aspects of abortion but stress the idea that having an abortion comes with the emotions of sadness, sorrow, and guilt. The reader is easily able to connect to the pome and understand the emotions that are being felt through the imagery used and tone set by the authors. But even with all of that both women still chose to abort their baby. Doing something you know is wrong is something every reader can easily relate to and understand.

Nutrition and College Students Essay -- Teens, Health and Nutrition

All college students have heard of the dreaded â€Å"freshman fifteen.† The majority of students see it as inevitability. This college curse is caused by a drastic change in lifestyle and eating habits. College students are more likely to eat unhealthy food and less likely to exercise. However, steps can be taken to avoid needless weight gain. Despite the hectic lifestyles of teens, they know that a balance of exercise and good nutrition is the key to health. An important factor in having a healthy teenage life is knowing what to limit. According to the Diet and Nutrition Sourcebook, teens should limit junk food, spare the sugar and salt, and shouldn’t drink alcohol. There are many other nutritious snacks that teens can eat instead of eating junk food. For example, fruit or granola bars are a couple of alternatives. Junk food may be something easy to eat on the run with such a busy schedule, but is not always the best thing to eat. Limiting the amount of sugar and salt, which have very little nutritional value, is important for later health (Harris, Diet 113). Too much salt can lead to high blood pressure. Too much sugar leads to tooth decay. Alcohol has many calories and minimal nutritional value. Also, teens should not consume alcohol because of the affects it has. A study conducted in 1991 showed that over 10.7 million junior and senior high school students had at least one drink in the past year. It also showed that 8 million students drank weekly and that half a million were binge drinkers. According to Harris, teenage drinking and driving was the cause of 2,800 high school students’ death in 1989. Drinking is not only harmful to a teen’s health, but it also can have deadly consequences. These are just a few ... ...ht measures are taken. Along with sleeping, eating, doing homework, and having a social life college students should be concerned with keeping themselves healthy. Works Cited Berg, Frances M. Children and Teens in Weight Crisis. Hettinger, ND: Healthy Weight Journal, 1995. Calioglu, Arpi. â€Å"Eating Healthy.† Total Health 17 (1995): 42. Academic Search Premier. EBSCO. Roesch Library, Dayton. 18 Oct. 2002 . Harris, Dan R. Diet and Nutrition Sourcebook. Detroit: Omnigraphics 1996. Harris, Dan R. Fitness and Exercise Sourcebook. Detroit: Omnigraphics 1996. Oakes, Michael E., and Carole S. Slotterback. â€Å"Nutritional Habits and Motivations to Eat After a Palatable Pre-load.† Current Psychology 19 (2000/2001): 329. Academic Search Premier. EBSCO. Roesch Library, Dayton October 21, 2002 .

Liko

Results Reporter| | Out of 10 questions, you answered 5 correctly with a final grade of 50%| | | | | | 5 correct (50%)| | | | 5 incorrect (50%)| | | | 0 unanswered (0%)| | | Your Results:| The correct answer for each question is indicated by a . | ————————————————- Top of Form | 1 CORRECT| | Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. The mileage of a car would be considered as a(n):| | | A)| functional benefit. | | | B)| experiential benefit. | | | C)| social benefit. | | | D)| psychological benefit. | | E)| internal benefit. | | | | | | Feedback: Difficulty: Hard LO: 01-01 Topic: The Role of Marketing Bloom's: Apply AACSB: Reflective Thinking Page: 07 Value is the customer's perception of all of the benefits of a product or service weighed against all the costs of acquiring and consuming it. Benefits can be functional (the performance of the product), experiential (what it feels like to use the product), and/or psychological (feelings such as self-esteem or status that result from owning a particular brand). | | 2 INCORRECT| | How did integrated marketing communications (IMC) revolutionize the role of marketing? | | A)| It shifted marketplace power from retailers to manufacturers. | | | B)| It led to increasing dependence on the advertising element of the promotion mix. | | | C)| It led to the rapid growth and development of database marketing. | | | D)| It created a lessening need for advertising agencies to be accountable for their actions. | | | E)| It shifted marketing expenditure from non-traditional to traditional media advertising. | | | | | | Feedback: Difficulty: Easy LO: 01-03 Topic: Reasons for the Growing Importance of IMC Bloom's: Remember AACSB: Analytic Page: 14Major characteristics of this marketing revolution include: the growth and de velopment of database marketing. Many companies now have extensive databases containing customer names; geographic, demographic, and psychographic profiles, purchase patterns; media preferences, credit and other financial information; and other relevant characteristics. | | 3 CORRECT| | Which of the following statements is true about branding? | | | A)| Organizations should not provide the same level of promotion to brands during recessions as they do during times of prosperity. | | | B)| A well-known brand has a competitive advantage in the market. | | C)| Companies trying to sell their products internationally do not benefit from having a strong brand name. | | | D)| The appeal of recognized brand names is declining. | | | E)| Many organizations view the process of creating and maintaining a strong brand as a liability. | | | | | | Feedback: Difficulty: Medium LO: 01-03 Topic: The Role of IMC in Branding Bloom's: Understand AACSB: Analytic Page: 15 With more and more products and services competing for consideration by customers who have less and less time to make choices, well-known brands have a major competitive advantage in today's marketplace. | 4 CORRECT| | ____ advertising would focus on creating a demand for MilkBone, a brand of dog biscuits, among consumers. | | | A)| Selective-demand| | | B)| Direct| | | C)| Trade| | | D)| Primary-demand| | | E)| Secondary-demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Primary-demand advertising is designed to stimulate demand for the general product class or entire industry. Selective-demand advertising focuses on creating demand for a specific company's brands. | 5 INCORRECT| | The ad for Gills onions in Fresh Cut, a publication for people in the grocery business, encouraged store managers to stock up on the product. The ad is an example of _____ advertising. | | | A)| consumer| | | B)| trade| | | C)| cooperative| | | D)| comparative| | | E)| primary demand| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Advertising Bloom's: Analyze AACSB: Reflective Thinking Page: 20 Refer: Figure 1-4 Advertising targeted to marketing channel members such as wholesalers, distributors, and retailers.The goal is to encourage channel members to stock, promote, and resell the manufacturer's branded products to their customers. | | 6 INCORRECT| | Several years ago, consumers could get a free Bart Simpson watch if they collected and mailed in three Universal Product Codes from boxes of Kellogg's cereal. Which element of integrated marketing communications was being used in this case? | | | A)| Sponsorship| | | B)| Interactive marketing| | | C)| Direct-order advertising| | | D)| Sales promotion| | | E)| Exchange advertising| | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Sales PromotionBloom's: Analyze AACSB: Reflective Thinking Page: 23 Sales promotionis generally defined as those marketing activities that provide extra value or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. | | 7 CORRECT| | SoBe beverages was a major sponsor of the Gravity Games, which included contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. By co-sponsoring this event, SoBe was indulging in:| | | A)| trade advertising. | | | B)| direct marketing. | | | C)| personal selling. | | D)| primary-demand advertising. | | | E)| public relations. | | | | | | Feedback: Difficulty: Hard LO: 01-04 Topic: Publicity Bloom's: Analyze AACSB: Reflective Thinking Page: 25 Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image. | | 8 CORRECT| | Advertisements, websites, press releases, brochures and po int-of-purchase displays are all examples of:| | | A)| intrinsic touch points. | | B)| company created touch points. | | | C)| consumer created touch points. | | | D)| unexpected touch points. | | | E)| extrinsic touch points. | | | | | | Feedback: Difficulty: Easy LO: 01-05 Topic: IMC involves Audience Contacts Bloom's: Remember AACSB: Analytic Page: 26 Company created touch points are planned marketing communication messages created by the company such as advertisements, websites, news/press releases, packaging, brochures and collateral material, sale promotions, and point-of-purchase displays along with other types of in-store decor. | | 9 INCORRECT| |During an internal analysis conducted for the creation of the marketing plan of PSA Peugeot Citroen, Europe's second-biggest car manufacturer, the company would have discovered:| | | A)| a potential market in the United States. | | | B)| the image of the company as an efficient manufacturer. | | | C)| how competition from Volkswagen is impacting the company's growth. | | | D)| untapped target markets. | | | E)| the current demographic trends in the environment. | | | | | | Feedback: Difficulty: Medium LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember and UnderstandAACSB: Analytic Page: 29 Another aspect of the internal analysis is assessing the strengths and weaknesses of the firm or the brand from an image perspective. Often the image a firm brings to the market will have a significant impact on the way the firm can advertise and promote itself as well as its various products and services. | | 10 INCORRECT| | The external analysis (done for the creation of the marketing plan) of the situational analysis would examine:| | | A)| the image of the company or the brand. | | | B)| the characteristics and buying patterns of the firm's ustomers. | | | C)| the firm's ability to implement the promotional program. | | | D)| the selection and evaluation of the ad agency. | | | E)| the results of t he previous marketing plan. | | | | | | Feedback: Difficulty: Easy LO: 01-06 Topic: Promotional Program Situation Analysis Bloom's: Remember AACSB: Analytic Page: 32 An important part of the external analysis is a detailed consideration of customers' characteristics and buying patterns, their decision processes, and factors influencing their purchase decisions. | Bottom of Form

Disaster Management Viii

An Introduction to Disaster Management for Class 8 Central Board of Secondary Education ‘Shiksha Kendra’, 2, Community Centre Preet Vihar, Delhi – 110092, India Tel : 91-011-22509252-57/59, Fax : 91-011-22515826 E-mail : [email  protected] vsnl. net. in Website : www. cbse. nic. in TOGETHER, TOWARDS, A SAFER INDIA An Introduction to Disaster Management for Class 8 FIRST EDITION 2003 ? CBSE, DELHI ACKNOWLEDGEMENTS AUTHORS Dr. Kamala Menon, Principal, Mirambika School, New Delhi Ms. A. Venkatachalam, Mother’s International School, New Delhi Ms. P. Thakur, Education Officer, Kendriya Vidyalaya Sangathan, New Delhi EDITORS Shri M. P. Sajnani, Director (Disaster Management), Ministry of Home Affairs, Govt. of India Ms. Aparna Kanda, Programme Associate (Vulnerability Reduction and Sustainable Environment) UNDP, New Delhi COORDINATOR Ms. Sugandh Sharma, Education Officer (Commerce), CBSE , Delhi CBSE ADVISORS Mr. Ashok Ganguly, Chairman Mr. G. Balasubramanian, Director (Academics) PUBLISHED BY : The Secretary, Central Board of Secondary Education, ‘Shiksha Kendra’, 2, Community Centre, Preet Vihar, Delhi 110 092 DESIGN & LAYOUT BY : CBSE, Delhi PRINTED BY : Tara Art Press, B-4, Hans Bhawan, B. S. Zafar Marg, New Delhi – 110 002 Ph. 23378626, 23379686 ii Hkkjr dk lafo/kku mIsf’kdk ge] Hkkjr ds yksx] Hkkjr dks ,d1 [lEiw. kZ izHkqRo&laiUu lektoknh iaFkfujis{k yksdra=kRed x. kjkT;] cukus ds fy,] rFkk mlds leLr ukxfjdksa dks% lkekftd] vkfFkZd vkSj jktuSfrd U;k;] fopkj] vfHkO;fDr] fo’okl] /keZ vkSj mikluk dh Lora=rk] izfr†Bk vkSj volj dh lerk izkIr djkus ds fy,] rFkk mu lc esa O;fDr dh xfjek vkSj2 [jk†V? h ,drk vkSj v[k. Mrk] lqfuf’pr djus okyh ca/kqrk csa vkSj mldk ifjj{k. k djsa( izkd`frd i;kZoj. k dh ftlds varxZr ou] >hy] unh] vkSj oU; tho gSa] j{kk djsa vkSj mldk lao/kZu djsa rFkk izkf. k ek= ds izfr n;kHkko j[ksa( oSKkfud n`f†Vdks. k] ekuookn vkSj KkuktZu rFkk lq/kkj dh Hkkouk dk fodkl djsa( lkoZtfud la ifYk dks lqjf{kr j[ksa vkSj fgalk ls nwj jgsa( O;fDrxr vkSj lkewfgd xfrfof/k;ksa ds lHkh {ks=ksa esa mRd†kZ dh vksj c

Animal Farm and acts of violence essays

Animal Farm and acts of violence essays Orwells satire, Animal Farm, illustrates how a shifting of power results in a creation of haves and have-nots, through the act of violence. Violence is significant in this novel for it instigates the effects of a change in authority, and sustains any attained power. Revolutions erupt by those who feel they are becoming controlled by the behavior of others. Restrictions are either set or more freedoms are offered as opposing sides form, in the search of unlimited and absolute control. The violent scenes create an understanding of the manipulation towards the working class and their agony. Through hostility, the animals search for an improved life, by threatening assault. As a result of persistent violence from the animals, they achieve unlimited freedom towards work and pleasure. Although, their decisions are flexible, work is difficult without the help of man. Napoleon negatively uses intimidation and his mounting power to influence the animals lives. The animals fear for their lives as Napoleon recognizing his state of superiority. As Napoleon replaces the role of humans, the animals respect a fellow animal in charge, but are naive of his violent human-like tactics of cruelty. The pigs undoubtedly have more freedom since they do as the please, but it is done to the expense of the other animals labor. Nonetheless, the farm animals acquire a sense of pride and achievement, as they perform their duties for themselves only. However, their lives remain miserable, while the pigs lives thrive with luxury. Sympathies are felt for the farm animals that cant prevent the consolidation of power. Once the major violence subsides, their labor increases as their food supply decreases. Through the acts of violence, the animals instantly become controlled by the pigs, leaving the other animals lives depressing. The animals receive no authority from the dominating pigs as they ruthlessly state al...

Changes in 1750 to 1850

This period of time (1750-1850) was the Industrial Revolution. This meant that the factory system and use of machines increased. There were also more wealth for Britain and increase of population! However there changes in social, religion, economic and more political changes, this resulted in incidences such as calls for education, voting, equality and so on. But the main changes were transport, industry, home/leisure and health. Transport changes quickly 1750-1850, it was an increase for much better methods of moving heavy goods such as fruit and vegetables! However the changes did not just happened at once, it had several stages. First roads were improved, than canals were built and finally the Railway was developed! This has a good impact because in 1750 travel was slow, usually on foot, but many main roads had been improved by becoming turnpikes (toll roads). Toll roads is a public or private roadway for which a fee, or toll is assessed for passage. It is a form of road pricing typically implemented to help recuperate the cost of road construction and maintenance, which on public roads amounts to a form of taxation. Journey times: London to Manchester took 4 days, London to oxford took 2 days. Over time the roads become flatter, they were not dirt tracks anymore, they made roads straighter, levelled out and they also built bridges on the roads. Canals were built so factories could move raw materials from factory to factory. The cannels had several advantages! Firstly a boat is not going to have a bumpy journey; so fragile goods are much less likely to smash on route. Secondly a canal barge is much larger than a horse drawn wagon and so it can be used to carry much more than wagons on Turnpike roads could be expected to. Also canals were cheap to use and could carry 50 tonnes! Railways developed quickly because of Stephenson! Stephenson invented steam trains. The steam trains would be used to power motors and would be used in mines to help bring coals to the surface quicker! In 1850 railways connected every major town and city in Britain, making much faster travel available for all. Journey times: London to Manchester 6 hours; London to oxford 2 hours! The most important change for the industry was the invitation of machines to do the work of hand tools. Iron was very important because it was used for machines, tools, ships, railways and trains. However the factories were making clothing and goods on time because the machinery made them quicker! The industry was now becoming more advanced. Power had changed from water to coal. Coal is very important because it power domestic homes, machinery and transport

Analysis of Articles about Political Geography Issues Essay

Analysis of Articles about Political Geography Issues - Essay Example Vaclav Klaus was an economist, so he felt that the very best thing that could be done for the new country was economic reforms that would ease the transition from a Communist economy that was centrally planned to a free market economy. He felt that getting this transition underway quickly and with as little pain as possible would be the best way to create a stable, democratic nation. Vaclav Havel believed that creating a civil society was the most important task. He believed that just opening p the economy as a free market would not be a wise thing to do because he argued that free markets require people to act in a moral manner or corruption will drag the economy down. Vaclav Havel believed that democratic institutions should first be developed through decentralization of political power. He said that the best place to learn about democracy was at the local level. This went against Klaus because giving power to local governments could disrupt his economic reforms. The article goes o n to expand on Havel’s ideas about civil society and how they will eventually result in a global culture that embraces differences without conflict. Many of his ideas have helped make the Czech Republic a successful post-Communist state. Anderson, Jon Lee. "The Implosion." New Yorker 88.2 (2012): 58-67. Military & Government Collection. Web. 19 Mar. 2012. This article is about the reign of Bashar al-Assad and his ruling party that is made up of supporters in the minority Christian and Alawite Muslims. The current situation in Syria can be traced to events that have occurred over the past 50 years in Syria. The current destruction evidenced in Homs is nothing new for the political dictatorship headed by the al-Assad family for generations. Bashar al-Assad was not the son that was to take over the rule of Syria from his father, Hafez. This was to have been done by an older brother that was killed in a car accident. The younger Assad was studious and quiet. He studied abroad and attended medical school, training as an ophthalmologist.

San Diego 2020 General Plan for San Diego, California Term Paper - 1

San Diego 2020 General Plan for San Diego, California - Term Paper Example Essentially, urban planning enables leaders to implement the collective vision of a city by utilizing the scarce resources available to the city, to foster economic and social development through collaborative engagements with interested stakeholders. In addition, through conscious planning, risks can be mitigated earlier to ensure connectivity between short-term activities and the long-term vision of the city. A good example of a general plan that is a roadmap for future long-term success is the San Diego 2020 Plan. The San Diego General Plan, also termed as the 2020 General Plan of San Diego, has been subject to a number of modifications over the years. A number of changes have been made over the years and continue to be made in order to match the evolving needs of the occupants of the City of San Diego and its environment. Great focus has been placed on the sustainability measures so that the policies adopted by the local governments can be aligned with the universal climate variations. The aim of the general/master plan is to highlight the city’s diverse and unique landscape which comprises river valleys, hills, mountains, dessert, estuaries, beaches, mesas, and canyons. It has been stated that the city’s unique landscape coupled with its transportation network, are the main factors that define San Diego as a city and the communities that live in the city. The landscape, the transportation networks, and the communities in the city form the framework that links the entire city together. The biggest challenge in developing an extensive functional framework has and continues to be the landscape of the city. Therefore, the San Diego General Plan aims to establish policies that enforce the utilization of the land, provide and maintain city services.  Ã‚  

History week 3 Assignment Example | Topics and Well Written Essays - 250 words

History week 3 - Assignment Example They are associated with popular culture and are often associated with the quality and quantity of the goods they consume. Though often they become slaves of the middle class lifestyle which involve finances more than they can afford. They are also associated with more sense of pride and nationalism. Social Darwinism is a social adaptation of the theory of natural selection in which the idea of the survival of the fittest is applied. Darwin believed that human development and social instincts develop through time and the struggle and conflict present in the society allows other traits to survive more than the others. It is a double-edged sword, indicating progression of the society and the degredation of the human race. The nature of the American social system is based on the production and consumption of goods of the people. The types of leisure define the classes whether they belong to the upper, middle or lower classes. Luxuries and comfort of life are more associated with the leisure class or the upper class. Base classes are more limited or even devoid in their choice of

Overview Knowledge Based Economy Malaysia Commerce Essay

Overview Knowledge Based Economy Malaysia Commerce Essay Knowledge is defined as information combined with experience, context, interpretation, and reflection (Davenport et al., 1998). Knowledge defined as objects, concepts that are assumed exist around in people in same interest areas. Knowledge is commonly distinguished from data and information (Zack, 1999). Data is a kind of raw data which does not directly meaningful. Raw data refers to a collection of numbers, characters, images or other outputs from devices to convert physical quantities into symbols, which are unprocessed. Such data after further processed by human will become meaningful which is information. In addition, knowledge is result from interpreted information, understandings of combination of data and information, expertise, and skills which acquired by a person through year to year experiences. Further, knowledge can be tacit or explicit (Lave Wenger, 1991). For tacit knowledge, it is personal, context-specific knowledge that is difficult to formalize, record, or articulate, it is stored in the heads of people (Tiwana, 2000). Tacit knowledge is not available as text, it is difficult to express to others. It involves human personal beliefs, experiences, and values. For explicit knowledge is that component of knowledge that can be codified and transmitted in a systematic and formal language, documents, database, webs, e-mail, charts, etc (Tiwana, 2000). In contrast, explicit knowledge is more precisely and formally articulated, it can be transferred to others in a relatively straightforward manner. Explicit knowledge considers is the most important factor of production in knowledge economy. What is the knowledge economy? A knowledge-driven economy is one in which the generation and exploitation of knowledge play the predominant part in the creation of wealth (United Kingdom Department of Trade and Industry, 1998). Knowledge economy also defined as economy of knowledge which focused on the production and management of knowledge. From the past, neo-classical economics has only focused on production of labour and capital as their main factor. Nowadays, neo-classical economy getting transform into knowledge-based economy by start replacing capital and energy into information and knowledge as their primary wealth-creating assets. In the words of Dr. Mahathir: In our pursuit towards developing the K-economy, knowledge has to replace labour and capital as the key factors of production in our economy. The challenge for Malaysia is to develop this knowledge amongst our citizens so that our success will be due to the contributions of Malaysian talents and knowledge workers (Dr. Mahathir bin Mohamad, Putrajaya 8 March 2001 advertisement in the New Straits Times 13-04-2001). As we enter the 21st century, Malaysias economy is currently changing into knowledge based economy since announcement a long term project called Vision 2020, which was a plan turn Malaysia to a fully developed country and knowledge rich society through the development of ICT sector. According to Mahathir some have wondered why 2020 and not some other year. As a doctor I am attracted to the optometrist measurement of vision; 2020 indicates 100 per cent good vision in both eyes. Our 2020 vision for Malaysia implies this clear vision of where we want to go and what we want to be (Mohamad, 2007). To achieve the objectives of Vision 2020, shift Malaysia economy into knowledge-based economy to increase rapid rate of economy growth and enhance international competitiveness is very important. The knowledge based economy will be the main key point to strengthen Malaysias capability to innovate, create and design own indigenous technology, develop and launch new products in the market. In addition, the knowledge will be key factor contribute to Malaysias economy growth and able to achieve sustainable gross domestic product growth rate as well. Moreover, our previous prime minister Dr. Mahathir Mohamad said during the Eight Malaysia Plan period, we will be faced with even greater challenges from globalization and liberalization as well as the rapid development of information and technology. We will have to shift the growth strategy from being input-driven towards one that is knowledge-driven (Abdulai, 2004). Therefore, Malaysia has integrated the development of Knowledge-Based Economy concept into its new vision policy in order to achieve our Malaysia Vision 2020. Malaysian were encouraged to improve the quality of education and training to learn highly skilled and knowledgeable manpower in order to support the development of a knowledge-based economy. To develop a Knowledge-Based Economy as a strategic move to raise the value added of all economic sectors and optimizing the brainpower of the nation: and 2). strengthening human resource development to produce a competent, productive, and knowledgeable workforce. (Abdulai, 2004). Besides, Malaysia government has been high involved in this process shift Malaysia towards Knowledge-Based Economy by set up institutions, infrastructures, and infostructures that will help move the country towards a KBE with the launching Multimedia Super Corridor (MSC) and National IT Agenda (NITA) organized by Malaysia government. The objectives to launch this project is formulate strategies and promote the utilization and development of IT, the key enabler of a knowledge-based economy by create an ideal IT and multimedia environment as well as enable Malaysia to be in the mainstream of activities necessary to attract knowledge workers, technopreneurs and high-technology industries. Furthermore, there are some academic researchers studying Knowledge Management and Knowledge-Based Economy development in Malaysia. A major effort is the book Malaysia and K-economy (2001) by a number of academics of the Multimedia University of Malaysia. Also, a number of local studies on some ICT developments which related innovative practice are also reported in the Proceedings of the Asia Pacific Economics and Business Conference 2002 (UPM). There is also a paper measures knowledge-based economy achievement through the skilled labor contributions to Malaysian manufacturing sector productivity growth (Elsadig et al, 2003). This studies trying to prove that Knowledge-Based Economy really contributed to a developed country in various sectors development such as manufacturing sector, ICT sector. As we know, the transformation towards Knowledge-Based Economy is started in Malaysia. Many organizations realize the important knowledge that will affect an organization operation future. Knowledge will play important role factor of affect organization production rather than the labour workforces, capital. Nowadays, knowledge management is not just used in ICT government sector, it also widely used in private hospitality industry. In this service industry, knowledge is very important in order to provide latest information which customer require immediately. With knowledge, they able to help customer solve difficult problem in limited time constrain due to every minute of time is equal to money of customer. In addition, we know that some industries have facing high turnover work force. Recruit new staff to take over the job position is not always the effective way. Therefore, they are only depending on past documentation which is explicit knowledge left by previous staff. Yet, it is difficult to transform tacit knowledge into documentation as references for future used. Thats why the important of learning knowledge management there are. There is an example in below: In an industry where there is highly turnover, knowledge management also helps bring our staff up to speed quicky and we achieve the learning processes documented and disseminated quickly. (Cherly, 2008). As the growing demand for knowledge-based products and services is changing the structure of the global economy, the role of knowledge in achieving competitive advantage is becoming an important management issue in all sectors. The gap between a companys market value and its tangible asset value is widening; the key variable explaining this gap is a firms stock of knowledge. Unlike land, labor, and capital the economists traditional, finite factors of production knowledge and ideas are infinite economic goods that can generate increasing returns through their systematic use (Kim Mauborgne, 1999). Though there little consensus as to what knowledge actually is, many do accept that knowledge is a primary competitive factor in business today (Dzinkowski, 2000). A survey conducted by the Canadian Institute of Chartered Accountants (CICA) shows that the top executives of both the Canadian Financial Post 300 firms and US Fortune 500 firms view knowledge resources as critical for a firms success. Discussion Knowledge is defined as information combined with experience, context, interpretation, and reflection (Davenport et al., 1998). Knowledge is commonly distinguished from data and information (Zack, 1999). Knowledge is believed and valued on the basis of the meaningfully organized accumulation of information through experience, communication, or inference. Knowledge can be viewed both as a thing to be stored and manipulated and as a process of simultaneously knowing and acting that is, applying expertise (Blackler, 1995). Instead, Knowledge is not only embodied in goods and services, particularly in high technology industries, but also it is a commodity itself, manifested in forms such as intellectual property rights or in the tacit knowledge of highly mobile key employees. Knowledge includes information how the way to interact as individuals as community. Knowledge unlike land, labor, and capital the economists traditional, finite factors of production knowledge and ideas are infinite economic goods that can generate increasing returns through their systematic use (Kim Mauborgne, 1999). It is a public good and sharing with others involves zero marginal cost. Though there little consensus as to what knowledge actually is, many do accept that knowledge is a primary competitive factor in business today (Dzinkowski, 2000). In addition, technology breakthrough based on knowledge creates technical platforms that support further innovations and drive economic growth (Bank Negara, 1999). The table below w ill show the framework categories of knowledge: Picture1 As the growing demand for knowledge-based products and services is changing the structure of the global economy, the role of knowledge in achieving competitive advantage is becoming an important management issue in all sectors. Therefore, the rapid creation and dissemination of knowledge and information is very important to the organization. If knowledge is not properly maintained, information could become misconstrued or vanish all together. When information is stored within individual minds, the maintenance of this knowledge becomes more complex. The retrieval and distribution of information are the most important aspects of organizational memory. Individuals must be motivated in order to retrieve and communicate information. A major problem within many organizations is the fact that employees view knowledge as a method of securing their jobs and are reluctant to share their knowledge with others. Nowadays, many organization and enterprise are realizing how important to make maximu m use of knowledge among their staff. These knowledge can be database knowledge, work past experiences, human knowledge based. It is hard to keep track of and make use of all of the parts knowledge. The organization interest to know what are the knowledge assets and how to use and manage this knowledge asset to get high return in the future. Most of the organization in Malaysia only focused on labor, capital and tangible asset as their primary knowledge assets. They are loses sight of knowledge Management as their primary important knowledge assets. Only, few organizations fully realize the benefits from highly valued knowledge. However, organizations getting change, evolution, view knowledge management as part of their business strategy. Due to organization found that, to success in increase competitive marketplace is fully depends on the quality of the knowledge by how to apply it in the business process. Knowledge management has also been described for its possible role in creating sustained competitive advantages for organizations (Grant, 1996; Johannessen Olsen, 2003; Lado Wilson, 1994). Such as apply knowledge on low cost leadership strategy by the way of cut cost, lower the product price, reduce or eliminate steps in the manufacturing process that are unnecessary or duplicated process cycle in order to have a unique characteristic to differentiate form the competitor. This is the way how to apply knowledge in cost leadership strategy and differentiation strategy into business field to gain competitive advantages in the competition marketplace. Knowledge management not only the benefits of reduced co sts and cycle time, but also develop valuable knowledge that anticipates of future buyer/seller behavior. Besides, knowledge management apply on innovation-based differentiation strategy to create new innovation product to able differentiate from competitors to gain competitive advantages. However, there is a challenge of deploying the knowledge assets of an organization to create competitive advantage such as the marketplace is increasing competitive and the rate of innovation, knowledge should be evolve and process at even faster rate by an organization in order to catch up with the trend of the market. Moreover, knowledge takes times to experience and acquire. An organization does not have enough time to provide this kind of knowledge management training and increase formal knowledge management to the staff. Leading loss of knowledge due to staff retirement earlier is one of the reasons. The experience from the retire staff may not be transfer the tacit knowledge to the fresh staff. It is difficult to request experience staffs turn their tacit knowledge into explicit knowledge which is documentation form for references use in future. Sometimes, changing in strategy direction may result in the loss of knowledge in a specific area. For instance, a subsequent reversal in policy may then lead to a renewed requirement for this knowledge, but the employees with that knowledge may no longer be there. A variety of factors have been shown to have an important effect on the ability of organizations to acquire sustained competitive advantage, including the relative capability development of a firm (Johannessen Olsen, 2003), and a firms ability to differentiate its products (Johannessen Olsen, 2003; Teece et al., 1997). Research on KM and competitive advantage has emphasized description, rather than empirical study KM can lead to such an advantage (Holsapple Singh, 2001; Ndlela Toit, 2001). The current competitive environment is driven largely by the emergence of the knowledge society, where as Drucker has described (Drucker, 1992), organizations move from productivity based on make and move to one based on knowledge and service. The emergence of this knowledge era is radically changing what creates value in organizations, whereby the long-term viability and prosperity of an organization increasingly depends on its managements ability to leverage the hidden value of its intangible assets. Resource-based has emerged as a key competitive priority in many organization activities including corporate strategy (Clemons, 1991), information technology capability (Mata, Fuerst,Barney, 1995), and KM. Resource-based is defined as the resources and capabilities possessed by competing firms that may differ, and these differences may be long lasting (Barney, 1991; Rumelt, 1984; Wernerfelt, 1984). From the resource-based perspective, knowledge management researchers have identified various KM related resources that serve as potential source of competitive advantage. For example, Gold et al. (2001) notes that technological resource, structural resource, and cultural resource are rate and firm specific and therefore likely to serve as sources of organizational capability. Along with competent KM skills, Lee and Choi (2003) point out that the relationships between knowledge enablers (culture, structure, people, and technology) and organizational performance. Likewise, in fostering research agenda of knowledge management, Grover and Davenport (2001) and Okunoye and Karsten (2002) describe the strategy, structure, culture, and technology as the primary sources of its business growth and improved competitiveness. Furthermore, an organizations with strong social KM resources are able to (1) integrate the KM and business planning processes more effectively, (2) develop reliable and innovation applications that support the business needs of the firm faster than competition, (3) predict future business needs of the firm and innovate valuable new product features before competitors. The social KM resources ability to encourage the multifaceted activities associated with the successful implementation of knowledge management has been found to be a key distinguis hing factor of successful firms (Lee Choi, 2003). In fact the wide difference in competitive organizational and economic benefits that companies acquire from KM has been attributed largely to their social KM resources (Lee Choi, 2003; Miller Shamsie, 1996). KM resources are complex to gain and difficult to imitate when there is individual. To achieve competitive advantage through Knowledge Management, organizations have also learned how to combine effectively their KM resources to create an overall KM capability. Conclusion We were more understanding about what Knowledge is, how knowledge important to contribution economy growth, how knowledge management benefits to the organizations and how knowledge management may be appropriately viewed as an organizational capability. Before we started, we have done many researches about what actually Knowledge-Based Economy is. We also found out how Malaysia started to change towards Knowledge-Based Economy, what is the main factor to have this Knowledge-Based Economy evolution. Since introduction of the Seventh Malaysian Plan (1996-2000), it is the effort towards shifting Malaysia to a knowledge-based economy. Thats why it is important to understand the readiness of Malaysian higher educational institutions to support knowledge-based economy. In addition, the contributions to the development of the Malaysian Knowledge-based economy have come largely from the government policy makers, management consultants and businesspersons. It proved that knowledge play an important role to change our country, society from traditional to knowledge-based. In conclusion, the challenge of globalization and a knowledge-based era has made it vital for Malaysia to move towards a Knowledge Based Economy. Knowledge Based Economy will present the ways to achieve sustainable rapid growth and remain globally competitive in the medium and long term and it will brings up our country towards Vision 2020 and turn Malaysia to a fully developed country and knowledge rich society.

Anthropology: Cultural Norms Essay -- Anthropology Essays

Anthropology: Cultural Norms Before taking this class, I often thought that our advanced society was the standard in which to measure all other societies from, but after reviewing the material in this course, it is impossible to make such a comparison. Many of the people in a culture similar to the U.S. would probably find most of the cultures we have studied to be â€Å"slow†, strange, or undesirable. In fact, it seems that many of the societies actually prefer to live the way they do and accept it as normal. â€Å"Normal† is a relative term, and it is difficult to establish evidence to label a culture or its characteristics abnormal. What may seem to work here often would be disastrous to other cultures. Our society stresses individuality and competition, to be the best you can be for yourself first. This works well for the structure of life that has developed in this country. I value my independence and privacy, something that has stemmed from living in this society. Trying to be the best often has rewards, whether prestigious or monetary, and is a good survival technique for...

The Use of Physical Space in Architecture

Physical infinite The term environment is burdensome to cover with when trying to definite it briefly. However as Caldwell ( 1980 ) assert â€Å"everyone understands the term but cipher is able to specify it† . One needs to be sedulous, both in identify and curtailing it range because it circumscribe anything from the biosphere to the smallest animal ( Ladan, 2009 ) . The environment on an international graduated table is given by the wide scopes of issue being addressed globally. It includes sustainable usage of natural resources, biodiversity, and outstanding natural heritage, protection of the ozone bed, atmosphere, clime, and quality of life, safeguarding of human wellness and therefore doing environmental construction and infinites handiness to all. With a broader position, the environment encompasses the physical, economic, cultural, aesthetic and societal infinites. For this thesis work, accent shall be on the physical infinite, which is an built-in portion of the environment. The physic al infinite here refers to the built environment. The position of designers and metropolis interior decorators are such that the physical environment, to a big extent is referred to as the reinforced environment. Ahianaba, Dimuna and Okungun ( 2008 ) stated that, construct environment is the edifices and infinites between them. There is a relationship and interaction between the edifices and the infinites. The reinforced environment in many developing states is going increasingly worse. Peculiarly Nigeria built environment is in a province of desperation. Harmonizing to World Bank ( 2005 ) , a batch of factors are therefore accountable to the deteriorating position of Nigerian built environment. Unplanned metropolis design attacks, rural-urban migration, rapid urbanisation, regular economic downswings, neglect of urban housework, rot of urban substructures, to call but a few of them. Another important discouraging factor of the Nigerian urban built environment is non-compliance with constructing bye-laws and ordinances. This inatten tiveness consequences continually brings traffic hurt, dehumanisation and overturns the civic pride ( Ahianaba et al. , 2008 ) . Ahianaba et al. , ( 2008 ) further argues that in the formation of any environment, the physical environment is considered as the most of import built-in. The physical environment helps organisms, persons and at big, the public a direct contact and interaction. This interaction and relationship are largely obvious and existent. The relationship between human wellness and the physical infinite can’t be over-emphasised. An improved lodging system with handiness for all characteristics, good sanitation, recreational installations, and environmental hygiene could put a gait for an enabling built environment. The issues of overcrowding, slums development and homesteader colony, all have negative influences on our built environment. One of the focal point of this research work is to grok how a individual quandary i.e. an architectural design in the reinforced environment is keeping the people from really personal to economic domain of life. In an effort to unknot this individual design hindrance, we need to holistically look at the Nigeria built environment. It is non a far fetch truth that developed states are seeking and recommending remodelling of old edifices and increasing handiness characteristics in new edifices to carter for the turning handicapped and elderly public. ( ADA 2010 ; Equality Act 2010 ; ILO 2002 ; UNCRPD 2006 ) . In Nigeria context as enunciated by Ahianba ( 2008 ) , Nigeria built environment is fast decaying. A putrefy built environment can therefore non concentrate on handiness characteristic, her precedence will be how to acquire out the present province of desperation. The Nigeria built environment, deteriorating as a consequence of rural built environment missing proviso of basic comfortss. Where this comfortss are provided, they are unequal and do non work efficaciously due to laxness of relevant Nigeria governments. This has led to high rate of rural-urban migration. The urban infinite, hence has to postulate with overcrowding, substandard lodging system. As a consequence of this migration displacement from rural infinite to urban infinite, force per unit areas are on designers and metropolis interior decorators to carter for the pullulating migrating public. Nigeria characterised of an unplanned physical infinite, has two issues to face with. Suiting the new urban inhabitant and how efficaciously they will take part in the degenerating â€Å"unplanned† urban infinite. Ahianba et al. , ( 2008 ) , posit that â€Å"to better our built environment, there should be proviso of basic infrastructural comfortss, standard lodging, decrease of ove rcrowding, good sanitation and conformity with edifice bye-laws and regulation† Nigeria urban infinite is overcrowded as a consequence of addition in her population and deficient lodging. Lagos, Ibadan, kano, Enugu, Benin metropolis etc. , are Nigeria high denseness urban metropoliss. The ratio of tenancy per room in urban infinites is every bit high as 1:6 or 1:10 ( Federal Offices of Statics, 2001 ) . Overcrowding of Nigeria public infinite causes environmental pollution, deteriorate professional and societal services, destroys the beaches, recreational installations and Parkss, etc. ( Dubos, 1967 ) . The overcrowding issues of our urban infinite restraint the authorities into looking at the how the public infinites could be accessible and functional for her senior citizen as they age. Government range is being limited to how to decide the overcrowding. Disability and handiness as a societal issue ( Gleeson 1993 ; Oliver 1996 ) is a job that has a societal and wellness effects ( Asbell 1975 ; Chombant 1979 ) .The United Nation ( 1975 ) believes that African li ves in brooding and interact in a public infinite that is parlous and a cause of human indignity. This is largely reflected in Nigeria lodging system, which sometimes lacks conventional and natural airing, illuming and sunlight shading devices, buffers to cut down noise pollution and walkers for walk-way way of her people. These issues can’t be over-emphasised, they are indispensable aspect of comfy life. The urban infinites are non planned, it is a merchandise of â€Å"grown† development. It sprang and developed from small towns and trade station. However, they still retain their disused semi-permanent edifices. These are grounds for Nigeria edifices, jumping up randomly, roads are narrow, colony are homesteaders, addition rate of slum development, seamy environment, deficient traffic marks, etc. The hapless airing in Nigerian edifice designs causes her citizens to kip outside during dry season. Their house are either non good cross-ventilated or being block by another house or fencing. World Health Organisation nucleus map includes publicity of good lodging, enabling public infinites which must be environmentally hygienic ( WHO, 1946 ) . Borrowing from Osuide ( 2004 ) , one of the cardinal self-respect, physical and mental wellness, is holding a safe topographic point to brood. Odomudu ( 1987 ) and Sarinen ( 1966 ) argues that a good home and a functional public infinite esca late the well-being and aspiration of the people because the dwelling topographic point and public infinites are where domestic and personal map of each persons takes topographic points. The physical and mental wellness of a individual depends greatly on his or her environment. An person and his or her place are centerpiece of society ( Aihana et al. , 2008 ) . Harmonizing to Ahianba et al. , ( 2008 ) , to accomplish a functional and healthier built environment, on a Nigeria context, based on her present built environment quandary. Creation of aesthetics values, fancify the urban environment, good landscape gardening and ocular satisfying unfastened infinites should be integrated into the design strategy of designers and metropolis interior decorators. Advocating of an equal urban and rural colony, which should be conceptualised in an orderly manner manner of a good professionals be aftering. Government policies should be re-evaluated with a possibility for amendment and new Torahs or Acts of the Apostless emanating and rigorous conformity with bing edifice jurisprudence. Non-compliance with Nigeria constructing bye-laws and ordinances is one of the indispensable factor responsible for Nigeria disintegrating built environment ( Ahianba et al. , 2008 ) . In the sub subdivision of this chapter, it holistically looks at Nigeria constructing by e-laws and ordinances with the position that if the jurisprudence is being purely adhere to, possibly, it will further better the quality of Nigeria built environment and possibly, accessible to all her people. The town planning regulations and Torahs are being violated, which resulted to improper planning of the environment. In the creative activity of a reinforced environment, the issue of lodging is non an exceeding. Salama ( 2006 ) argues that lodging is the platform for the creative activity of life environment for adult male and his family.it cater for his psychological and societal development. The issue of handiness in a adult male ‘s house ca n't be overemphasized because lodging transcend the physical dimension of shelter proviso for adult male but it encompasses the general environment within the edifice, which avail societal services and infrastructural services for optimal satisfaction of the utilizing public. Housing as a entire environment in which adult male lives and turn, should hold handiness characteristic included at the abrasion of the architectural design and non improvised at building or usage phase. The handiness issue therefore correlative between the quality of life and the quality of the physical environment in which 1s lives. Housing signifiers in Nigeria have over the old ages wear a enormous alterations in content, signifier, construction and spacial planning as a consequence of architecture.in our delicate planet, alteration is the lone changeless thing. This changes harmonizing to sa'ad and ogunsusi ( 1996 ) have unerasable effects on the life styles of Nigerians and it therefore affects their orientation of the physical infinite. Housing as a contemplation of cultural, societal and economic values of any society as to be given proper consideration of planning and governmental policy should be geared toward achieving a humane and antiphonal environment. Housing which is a signifier of shelter and a larger portion of any states built environment, is one of the basic necessity of man’s being. Olotuah ( 1997a, 2002a ) argues that the insufficiency of lodging threatens the very footing of his beings. It enhances the public assistance, societal engagement and productiveness of adult male. The United Nation ( 1971 ) adopted that every citizens deserve an entree to adequate lodging without any hinderance whatsoever. The UN ( 1971 ) and by its indorsement in 1976 by 131 other states, was bore out of the fortunes of the demand to better the lodging criterion and insufficiency of the nation’s hapless bulk. Her cardinal purpose is the proviso of appropriate lodging within the economic range of the bulk of the public. Nigeria is a party to this pact but yet Nigeria authorities still finds it difficult to supply an enabling environment for lodging proviso, allow entirely an accessible lodging for her people. ( Olotuah, 2002a ) . The Nigerian authorities lodging programmes have non been able to fit the lifting public. It been left to the custodies of the private sectors. In Nigeria today, the private sector provide the majority of the lodging stock which do non hold handiness characteristic because their designs are non socially oriented but net income oriented ( Olotuah, 2009 ) . For this ground vast of the public will non look out for handiness characteristics in the edifice, instead will see how the lodging stock could be increased to run into the high demand. It is the sentiment of the research worker that every bit much as there is a diminution in the Nigeria lodging stock. Introduction of accessible characteristic in new designs and an effort to reconstruct bing constructions, will non incur an excess cost of building but it will assist advance the United Nations ( 1979 ) acceptance. Furthermore, doing the Nigeria built environment friendlier and less discriminatory to the people of different capablenes ss, which do hold their ain socio-economic values to the economic system of the state. The Nigerian designers have a great function to play in face-lifting of our reinforced environment. The quality of human home ground is a cardinal architectural issue in achieving a humane and antiphonal environment ( Olotuah, 2009 ) . The architectural design must be in such a manner that it improves the quality of the human environment through an orderly development of the human environment.