Marketing Plan For A Marketing Strategy - 1241 Words

long road ahead if they are to barge into the media market. However, their innovations and passion for their products leave no doubt in my mind, they will succeed. Table 1 GoPro SWOT analysis Strengths Strong brand Strong athlete endorsers Viral Marketing Innovation Products Durability Weaknesses Specific products Expensive accessories and products Increased competition No flash Opportunity Global market is increasing Content delivery technologies Media hosting Viral marketing Threats Hardware company competition (Sony) Media company competition (Facebook) Note. The GoPro SWOT assessment of external and internal environmental elements. 5.0 Marketing Strategy and Goals The goal of this marketing plan is to leverage existing social media networks and mobile devices to share content. By providing the consumers with content management and editing tools, the consumers can share more of their videos. By sharing more videos, GoPro can harness the power of social media and viral marketing via online content. Furthermore, the purpose of this marketing plan is to use online marketing tools to create value, value delivery, value communication, and customer relationships (Popa, 2015). By establishing loyal customer relationships, GoPro can retain their market share and continue to build their action camera empire. 6.0 STP Analysis 6.1 Segmentation. Market segmentation for GoPro consists of a global geographic consumer base. Therefor the development of market segmentationShow MoreRelatedMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing Plan For A Marketing Strategy1205 Words   |  5 Pages Any company, of any size that is successful in marketing always starts with a marketing plan. Large companies have plans with hundreds of pages; while small companies can get by with a half-dozen sheets. You should at the very least refer to it quarterly, but better yet monthly. By adding monthly reports on sales/manufacturing; this will allow you to track performance as you follow the plan. Any marketing plan begins with an assessment of your company’s current situation. This should include theRead MoreMarketing Plan For A Marketing Strategy1299 Words   |  6 Pagesimportant to plan ahead in regards to how this product will meet the main stream consumer. The concept of marketing may seem like a simple process, â€Å"business success using a simple process of understanding and meeting customer needs† (Drummond, Ensor, Ashford, 2014). One tool used in order to ensure product to consumer success is a marketing strategy. A marketing strategy combines all of the mark eting goals and business goals in to one comprehensive package (Lake, 2016). The marketing plan explainsRead MoreMarketing Strategy : Marketing Plan Essay997 Words   |  4 Pages IV. MARKETING PLAN Our product s main marketing objective is to focus on the customers wants and needs and, at the same time, maintain a marketable selection of shoe polish at all times. This will allow us to effectively influence and persuade them to buy. Marketing Strategy:- Advertising: Our main advertising strategy is to let our potential customer know that we are aware of their wants and needs and have quality inventory and prices. Market Segmentation, Target Marketing and PositioningRead MoreMarketing Plan For A Marketing Strategy Essay998 Words   |  4 Pagesthe marketing activities. If they exceed the allocated budget, it could lead to conflict with the Finance team and will be detrimental to the company’s overall profits and will be against the company’s strategy to generate more profits. Many companies follow a very high level of corporate ethics and responsibility and hence marketing strategy should also be in line with this strategy. If the company advertises a wrong good or in a wrong manner, it can lead to reputation loss. The marketing mix hasRead MoreMarketing Plan For A Marketing Strategy1772 Words   |  8 PagesMarketing strategies is a strategy that takes in consideration of all marketing goals into a one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustai n the business. The marketing strategy is the foundation of a marketing plan. Their three steps for developing a good marketing strategy 1) Planning Phase It includes SWOT analysis of your business in the marketplace, once customersRead MoreMarketing Plan For A Marketing Strategy Essay1928 Words   |  8 PagesExecutive Summary The idea behind his marketing plan is to take advantage of digital technology a majority of customer are already using every day. Frequent traveler are in tune with Delta’s fares and services provided. The company must broadcast these benefits to the population at large in order increase its share of the market. The customers utilizing other carriers or other forms of travel is vast untapped resource that Delta needs to reach. Television and newspaper ads are becoming increasinglyRead MoreMarketing Plan For A Marketing Strategy Essay906 Words   |  4 Pagesestimates and financials required for the proper and effective conduct of this marketing plan throughout calendar year 2016 by On-Target of SoCal can best be broken down and expressed within the following three major categories; implied, specified, and shared marketing activities. Each of which will be further addressed in the following paragraphs. Implied Marketing Tasks The Implied Marketing Tasks include all those marketing activities conducted directly and routinely by the entire staff of On-TargetRead MoreMarketing Plan For A Marketing Strategy1326 Words   |  6 PagesMarketing Plan Once when our business is planned and everything is done in proper manner than our time starts doing marketing and introduce our services to our target customers and place the image of our product in our customers mind. Actually language translation business is not same as product selling business, in product selling business, you have a product which customers can touch and check butt marketing and selling services is the hardest job because some our customers are unawareRead MoreMarketing Plan For A Marketing Strategy1071 Words   |  5 PagesWhat is marketing? My personal definition of marketing is getting your product or service out in the open and communicating the benefit it can serve to the public or a particular industry. In order for your marketing plan to be successful, you have to decide which customers to target your marketing strategies towards. You have to make these customers believe that they need your product and tell them how it will create value for them. Using the marketing mix of tools called the four P’s of marketing

Michelle Obama Analysis Free Essays

October 9, 2012 Written Analysis 1) Speech Goal: What is the goal of the speech? What does the speaker want the listener to do? * The overall goal for Michelle Obama’s speech s to inform the audience that her husband, President Barack Obama is for the people. She wants them to realize that he can relate to every class in America. He has struggled with the same problems that America is facing today at some point in his life. We will write a custom essay sample on Michelle Obama Analysis or any similar topic only for you Order Now The speaker wants the audience to appreciate who they have as a leader and to be confident enough to re-elect him again. 2) Speech Organization: What is the overall organizational structure of the message? Remember Chapters 11, 12, 13, 14) * The overall message was in a motivated sequence with the 5 steps, attention, need, satisfaction, visualization, and action. 3) Speakers Role: What kind of relationship has the speaker established with the audience? Does he or she speak from a position of power? As an equal? How does this role established by the speaker influence the speech’s effectiveness * Mrs. Obama creates a more equal relationship rather than being superior to the audience even though she has a great deal of power on her back. She speaks to them from an eye to eye perspective. The way the speaker shows the audience how much they can actually relate, the audience is prone to find favor in their similar situations and is more likely to gain a liking for him. This speech is very effective because the audience can see that President Obama and his wife feels what they feel and they know what’s it like to have issues. They didn’t grow up rich, without experiencing the downfalls of society; they had to climb that ladder of success as normal American’s. ) Speaker’s Tone: What is the overall tone, or â€Å"feel,† of the message? How does the speaker use supporting material and delivery clues to establish an overall tone of speech? * This speech has a tone of hope and equality. After hearing this speech you can’t help but feel hopeful that things will get better. The first lady helps you see that it’s possible to make it. There is hope for every family that wants to s end their children to college just like there is hope for every family who has soldiers serving their country. Not only that, but there is a sense of equality in the speakers tone to help the audience relate to a much further extent. 5) Speakers Techniques: What does the speaker do to establish credibility? Does the speaker use logical arguments, tell effective and interesting stories, use emotional appeals, and use interesting and precise language? * The speaker creates credibility by basically saying she’s been in their footsteps, especially with her father having a disability and with him being a father and sending his children to college even if he did have to take out loans when he fell short. The speaker does use logical arguments, tells effective and interesting stories, use emotional appeals, and use interesting and precise language. The speaker shows her sincerity in everything she says which shows the audience how much passion is behind every word and scenario. 6) Audience: Who is the intended audience? How effectively and appropriate does the speaker connect to the interest, needs and background of the audience? How does the speaker make the connection with the audience? The intended audience is more of the middle class, she states a lot of issues that middle class people go through, even as growing up as a middle class child, and she went through those same issues. She connects with them by being able to say, â€Å"Yes I’ve been there, and Yes I’ve made it through. † 7) What was your favorite aspect of the speech, and why? * My favorite aspect is how she gives the audience that reassurance that even though times may be hard right now that it is not the end. You have to believe in America and hope for the best. No country or President is perfect. We have to have our President’s back and show we that we have faith in him. 8) Why is this activity relevant? What do you learn from watching speeches? * This activity was very relevant because as young adults, we need to be more in tuned with what’s going on in our society. We see how the speaker comes across to America by noticing several points that we’ve discussed in class. We learn what to do to improve as speakers ourselves. How to cite Michelle Obama Analysis, Essay examples

Individual Reflective Essay In Management †Myassignmenthelp.Com

Question: Discuss About The Individual Reflective Essay In Management? Answer: Introducation Self-awareness is one of the most common and significant topic when dealing with emotional intelligence. People find it challenging to clearly explain who they are, or who they perceive themselves to be. I am not an exception either. The way we perceive or identify ourselves might differ slightly or greatly from how other people perceive us hence marketing the aspect of self-awareness to become a dilemma. At that moment we tend to become startled and fail to know who we really are. The Johari Window model comes in handy at such moments as it is a great model for self-awareness, personal development, group development and understanding relationship (Businessballs, 2003). Under the open area of Johari quadrant, I have the ability to understand what others are thinking an I can behave appropriately and sophisticated (Iq-Test, 2017). I am always cheerful and optimistic in life even when I seem to fall into the abyss of despair and I can always get back to my feet and move on quickly. (Iq-Test, 2017) . One of my colleagues identified that about me from the survey they filled, which went hand in hand with what the results that I had also obtained. I also have high logical and mathematical intelligence which makes me fast in solving mathematical problems and providing quick and efficient solutions to problems at hand. In concomitant to that, I have high linguistic, musical, interpersonal and intrapersonal intelligence. When combined, the intelligence types make me competent and a good leader and manager, who deeply understands the people under my leadership. However, it turns out that there are some traits, character, and behavior that I possess but I am not aware. This is perfectly covered in the blind area quadrant which highlights the things that are unknown to a person but known to the others (Self Awareness, 2013). The other EQ test completed by my second colleague indicated that I am pretty cold and rarely concerned with what others think. This trait helps me to make decisions more assertive but sometimes it can upset people even though I dont mean to hurt them (Iq-Test, 2017). This is something I had no glimpse of but my colleague confidently pinpointed it as portrayed in the EQ test results. The hidden area of the quadrant covers what is known to the person that is unknown to others. By comparing all the results obtained after completing the survey, it was crystal clear that my finanacial ability was hidden. Although I am aware of my musical skills and passion for music, this was not the case with my colleagues. It turns out I had hidden this bit of my personality to myself and it was therefore unknown to them. My bodily kinesthetic intelligence falls in the unknown quarter of the quadrant. This quarter covers the area of unknown activity. When it comes to sports, games, dancing and any activity that involves vigorous movements, it is unclear of where my strengths and abilities lie hence making it unknown both to self and others. Having undertaken the intelligence survey, I have been able to identify my areas of weakness as well as my strengths. I am empathetic: this trait plays a major role when it comes to helping others out whenever they need my help. For instance, in school, when someone needs my help with doing any complex sum or understanding a difficult concept, I gladly help. It helps me make a good leader because I understand the people that I lead. Being cheerful and optimistic are the major pillars of my strengths. No matter how dark and dump it seems at the moment, I always assure myself that therell be light and warmth at the end of the tunnel. I always want to try everything over and over again even though I keep failing. I always tell myself that I cannot fail forever. Education and learning was always tough when I first joined school. I could fail in a number of subjects but I never gave up. I felt the urge inside me to change the course of the river. It was a very hard and pressing moment. One step at a time became my slogan and so I decided to begin from the known to the unknown. I believed this would give me the strength as it would assure me that at least I have something that I know, somewhere I can start. I began working on English and literature. As I worked, I began realizing my weaknesses day by day as I continued to learn. It was really tough and at one moment I felt like throwing in the towel but I knew that was never going to be an option. Believe you me, at the end of it all, my optimism made me a victor. Being optimistic made me develop strong linguistic, logical-mathematical and spatial-visual intelligence which are also part of my strengths when it comes to competence at school and in doing any kind of work. It is evident that I have a weakness with my bodily kinesthetic intelligence. I lack enough control over my physical agility and manual dexterity. This is a clear indication that I have not yet stricken an equal balance between leisure and time for work. In as much as I am focused and optimistic with, life, I need to take a break and relax by taking part in activities that engage the body and mind physically. I would like to develop some competencies in order to function well as a global citizen. The most significant one is: improving my interpersonal intelligence to be at the utmost level. This will help me to perceive other peoples feelings, be able to relate with them, interpret their behavior and communication, and understand the relationship between them and their situations. For instance, if I am working in an organization that has people from diverse cultures and I am their leader, it would be pretty hard for me to lead them if I do not understand how they operate. If I do not understand their behavior and communication, and the relationship between them in different situations, then I might turn out to be a bad leader. I may not be able to unite all the people from diverse cultures, hence making the organization recede in growth and in making of profits. If I master the art of interpersonal relationship/communication, then I will definitely be able to unite all the people regardless of their cultural backgrounds. The feedback from the surveys have been a great eye opener to me. I have discovered some of my strengths that I was not aware of and at the same time the weaknesses that I have. I will ensure that I work on my weaknesses, enhance my strengths, and live to see my competencies actualize. For instance, having known that I am pretty cold and rarely concerned about others, I will work my hard to change that aspect of my life. Changing that aspect will enable me to perfectly fit like a jigsaw puzzle in a potential career in a culturally diverse organization Management. References Businessballs, 2003. Johari Window. [Online] Available at: https://apps.cfli.wisc.edu/johari/support/JohariExplainChapman2003.pdf Iq-Test, 2017. Congratulations, Jill TerryAnne ! you have completed the EQ TEST !!!. [Online Business] Available at: https://www.iq-test.net/result-eq-test-Dn7RfGQ3XFKXq8J Iq-Test, 2017. IQ Test Free. [Online] Available at: https://www.iq-test.net/result-eq-test-Dn7RfGQ3XFKXq8J Monash University, 2017. Examples of reflective writing. [Online] Available at: https://www.monash.edu.au/lls/llonline/writing/education/reflective-writing/4.xml Self Awareness, 2013. The Johari Window. [Online] Available at: https://www.selfawareness.org.uk/news/understanding-the-johari-window-model