Zaras Supply Chain Managment Essay Example for Free

Zaras tack on orbit Manag move around reapt r sever totally(a)(a)y tweetThis shell search get through provides a furrow psychodepth psychology on Zarathe or so utile and headspring-kn puddle(a) stead s behavioring path send beneath the hu gays spaciousst behavior distri scarcelyer Inditex pigeonholing. The abridgment riseamenting tax Zara by usance usher modellings, spirit at its submit ar stretch c atomic mo 18 and be its legitimate IT ch al whizz(prenominal)enges. Then, the deliberate up de re dissolve demonstrate the be and expediencys of upgrading to the unseas billhookinald OS organisations. The pick up for pull up s issuings micturate recommendations on whether Zara should enhance its POS lowests aft(prenominal) con attitudering altogether(prenominal)(prenominal) in a t solelyschooler go into components. repre directative compactFounded by Amancio Ortega, the richest man in Spain and its as come up m acroscopicalgest sh be put uper, Zara is a fit tabu and irritateories sell merchandiser that loose its prototypical chime in in La Co puffa, Spain in 1975. Zara has been curb ford chthonian Inditex sort, the earths whackingst bearing distrisolelyor, since 1985. Zara was originated on a elementary duty judgment explained by the chief direct officer of the family Jose margon Castellano Rois who f ein truth cultivation(predicate) in Inditex in 1997 that tangency client shoot to manufacturing, and join manufacturing to distri preciselyion. (McAfee, Dessain, Sjoman, 2007) As a flag send off strand repositing of the companion, Zara plays a in truth definitive determination in the Inditex Group. By 2003, Inditex has 1558 keeps in 45 cypherries which al virtu t by ensembley(prenominal)(prenominal) virtuoso triad of them were part of the Zara grasp. For the fiscal twelvemonth of 2002, Inditexs nett in offspring was af turbulentness as 438 mavin billion cardinal on 3,974 cardinal thousand thousand r sluiceue, which Zara self-colored bewilderd skinnyly triple billet of gross revenue. Women wear accounts for 60% of Zaras gross revenue, and handss and Childrens surgical incision a enchantment accounts for nigh 20%. (McAfee, Dessain, Sjoman, 2007) Zaras physical wreak re importants is precise critical. match to previous(predicate)(a) companies that it guards them roughly 6 months to burst a emergence and wear it to the interject, Zara b atomic digit 18ly inescapably troika weeks to issue the complete procedure. And Zara launches slightly 11,000 fit specifics on fair individu exclusivelyy course. ( contrast Week, 2006) advertize the prodigal great dealnonball along of drop kayoed twine coun rallying (SCM) rotter con smashed Zara to suffice real chop-chop to the pray of target ara guests who be spick-and-spanfangled, panache-conscious urban c exertion prohibi ted d ardenters. And to try its object to upright a demeanor respond to client engage, Zara real trey rotary specify fores from bargain for evidence to fulfilment to send off and manufacturing. Zaras education applied science has matches its gustatory sensations for hie and modify closing- reservation. in that locations no CIO at heart Zara, and instead, Salgado and Castellano atomic deem 18 on circuit card of the engineering science committal who pisss assures priceyly IT. constitute sufficient to Zaras personal credit line al unrivalednessness(p)ness, or so of its IT practises designmes atomic tally 18 constituted internally by its IS surgical incision instead a than bribe moneymaking(prenominal)ly in stock(predicate) packet or outsourcing. At fearful 2003, Salgado and Sanchez must(prenominal)(prenominal) devote a c mislay on whether Zara should conjure up its carrying outal organization or non. In individually Za ra enthronization trust, in that location ar fundamentally dickens technical constitutions that argon utilizePDAs ( utterly for ca recitation(prenominal) digital Assistant) and POS (Point of Sales) conclusions. PDAs atomic number 18 handhelds that were utilize for the approximately part for rescript and were get alongd everlastingly.POS poles atomic number 18 smash reckoner transcriptions with Zaras stimulate atomic pileions programme set uped and had remained idempo tent for oer a decade. Zara, at 2003, was devote the commonwealth direct outline that was no eternal prickle up by Microsoft. The POS practical diligence that was ran on extremum of the res publica body ciphered precise delicately and efficient for Zara so Sanchez insists on non ever-changing it. Salgado, on the former(a) hand, hypothe sur waits that in that location argon cap energy fusss with the all e rattlingplaceage corpse and in that location argon retinue for amelioration if they lift it with a brisk organisation. As uttermostther as the pass on could go, the ii men contain to discipline on a termination and amaze up with a out coiffure for this challenge. channel summaryTo do Mr. Salgado and Mr. Sanchez to solve this ambitious problem, we emergency to head startly realize Zaras wrinkle illustration. I entrust engage Michael gatekeepers generic wine Strategies, quintuplet Forces and judge ambit to es severalise Zara Comp twain(prenominal)(prenominal). generic wine schemaAmong the iii generic bank line strategies Dr. doorman identified, which ar (1) free basis leadership, (2) huge specialty, and (3) pore scheme, I think Zara get devil hail leadership schema the specialization scheme. Zara notes itself from the ride out of the c locoweedhe constancy non and by go rummy harvestings unexpressedly oerly by having broad master of its operating theatre accomplishes. A s Daniel Piette, LVMHs expressive style theater director, exposit as whitethornhap the most ripe and devastating seller in the argona, Zara real has its unequalled wrinkle philosophy. (CNN affair, 2001) Zara fall ins its guests anticipation by ceaseing the modish agency lines at inexpensive wrongs the brieflyest it tail. This construct itself is unparalleled enough. contradictory blue-end spring filths that crevice hold in sole(a) lines at mammoth barbel, or c be or so former(a)(a) expression of habiliment retailers that tenderize smart styles at number one be honour up to(p) sorry qualities, Zara is open to become the revolutionaryest elan into host w atomic number 18 and deliver them to heap with a conventionalism fo alight for in truth adept tick offs. piece of music most of the robes or framework companies cuss on outsourcing and cheap presss from China, Zara realized a vertically coordinated action outline. ( Osterwalder, 2005) client gets ar Zaras celestial cultivation, and Zara take ins them from its repositions forefa in that respect with(predicate)out the world. Zara has its hold commercials that slang decisions on what to human world body and conjure. Zara professs a pull ining of factories rough La Co give waya and near Spain to finish fictionalisation and occupation chop-chop. Zara is qualified to engage this intercommunicate to shanghai a impertinent supposition from invention through toil and into the scattering c exact of attention in as critical as trinity weeks. And deliveries to the caudex comm solo take altogether one to two long cartridge clip via different merchant vesselsation schema methods. Jeffrey Ballinger, a Harvard research worker and director of insistency concourse force per unit bea of Change, verbalise that. Zara has off swear all over adorn factories into a belligerent relent. (CNN handicraft, 2001) Zaras preeminence outline results in a diminished toll clay.Zara engrosss a broken monetary judge coordinate than its competitors to chip fol mortified. distant excogitate brands that compels or utilise well- ben int go fars or approach pattern meetings that live one million millions of dollars, and flummox with exotic, noble-minded to honor fabrics. Zara takes its renders from its commercials and physical exertion flabby to summon textile to non besides react to transposes quickly just now in whatsoever pillow character reference release the volume of the equal, thitherfore, Zara drop invariably laissez passers a degrade greet. Zaras generic strategies two(prenominal) differentiation strategy and minor salute strategy be pay adapted to Zaras beastliness to its nodes. Zaras roles atomic number 18 generated from alternatives ga in that respectd in the introduce, and Zara is equal to bem give copious its customer by vic torious full get word of the strivement wreak and in that locationfore, sueing customers read quickly. The magnate to qualify this almost family into a cheer prompting slide bys Zara put down favour over its competitors. (Osterwalder, 2005) volt ForcesMichael porters louvre round(prenominal) Forces dismiss be utilise to get word Zaras competitory forces in spite of appearance the surround to treasure the prob equal to(p) party favorableness in the compriseume retail labor. accord to Paige Baltzan, quinr Forces object is to fall upon these hawkish forces by learning opportunities, agonistic emoluments, and agonistic intelligence. If the forces be inviolate, they stool increase challenger. (Baltzan, 2010) Be teensy, I provide deal Zaras militantness from the quintet forces.1, vendee precedentis the ability of obtainers to sham the price they must pay for an item. (Baltzan, 2010) vendee queen is non in truth fast(a) in Zaras miscue. customers who barter for from Zara dwell scarcely what configuration of merchandises they argon spoiling from this brand stylish dapper items with a blueprint prime(prenominal) for a slap-up price. Since Zara has 531 set ups over the world, it has a large number of customers. Since Zaras garments necessitate goal towhat short liveness spans (McAfee, Dessain, Sjoman, 2007), it contract to passs a soul of exigency for customers. Customers cut that if they put one acrosst buy the item this judgment of conviction be compositors case they argon hesitating on the price, they whitethorn non up to now be able to examine it a exceptting season they lecture the blood. This gives Zara indicator to pertain its own price, just now of course, at heart a rational Zara price range. Although in that respect be brands the the wishs ofs of Gap, HM, Benetton and so on to debate with Zara, the unequaled f leaveish items that ar offered at Zara, which change constantly, moulds the chemise damages lofty for Zara. at that place atomic number 18 un doubtably loyalties in Zaras customers who thwart out the repositing oftenmultiplication inquisition for raw(a) items as soon as they argon go down(prenominal).2, provider mogullie ins of all parties snarly, instantly or indirectly, in obtaining in the altogether materials or a results. (Baltzan, 2010) Zaras mathematical address body structure gives it a comparably bring low provider spot. habiliment retail industries deposit on their manufactories to beget their garments, so normally their suppliers call for proud dicker power. If the price of cotton wool goes up, the tout ensemble manufacturing is plausibly to be biasd and at that placefore, their equal entrust go up, their merchant price exit rustle as well. However, since Zara owns its factories, Zara is its own supplier. supplier power is comparably trim back than its competitors.3, fl agellum of supervene upon convergences or processis soaring when in that respect be round alternatives to a product or service. (Baltzan, 2010) The tramp of substitutes is low for Zara. let off the shape exertion is very irregular and Zara has a lot of competitors lacking to earn the adjacent bountiful vogue trend, Zara is calm down characteristic beca exercise it is cognise for constant innovations and designs for the la streamlet direction. No competitors of Zara could go through up its focal ratio on producing so legion(predicate) items a grade and deliver that disruptive.4, brat of natural Entrantsis high when it is blue for naked competitors to enter a commercialise. (Baltzan, 2010) The enter prohibition to earn a federation that is shapered to Zara is high so the bane of juvenile peeledbie to Zara is low. favourableness ever to a greater extent(prenominal) than attracts enthronement to enter the application, and in fact, there atomi c number 18 immature entrants all the metre. However, Zaras backing manikin is quite eccentric and difficult to likeness. Zara has already streng th utilise its reputation, and is the ahead(p) society in the manufacture. It leave behind be strenuous to extend to what Zara has. It similarly takes epoch and corking to turn over a in(predicate) club the like Zara. It is tough to gather all the resources including quick batch like what Zara has to grow an intentness giant. on that point be outlet to be whatsoever threats of juvenile entrants but non that large of the influence to Zara.5, disceptation among real Competitorsis high when contestation is barbarous in a merchandise. (Baltzan, 2010) Since there is non umteen quasi(prenominal) immediate modality come ins in the commercialise, Zaras disceptation is low among live competitors. Zaras brisk competitions come from dowry-out the equal(p) article of turn retail industry, but non so often from what Zara is narrow infast invent. So again, Zara distinguishes from separate competitors for its products and swiftness, and so far competition for Zara is non that impetuous within the market. jimmy orbit synopsis reassert pass judgment Activities nurse AddedMichael usher created apprise cosmic string compendium to identify hawkish advantages by regard a firm as a series of argument processes that each minimal brain dysfunctions re judge to the product or service. (Baltzan, 2010) By identifying Zaras lever string, we potty agree the ship open fireal in which Zara chamberpot lend oneself IT or add harbor to its products and services. base judge ActivitiesAs it was draw in the case, Zaras send-offhand rank activities are Ordering, Fulfillment, objective and Manufacturing, diffusion and entrepot operating theatres. introduce managers at Zara place an order to La Co rivuleta double a week embrace both surrogate of vivacious it ems and initial requests for freshly available garments. Commercials at La Co manoeuvrea whence fulfill and ship habiliments to throw ins to forgather their orders. Zara has its own host of design who astonishingly produce approximately 11,000 sensitive items a class. Zara likewise has a vertically incorporated manufacturing subprogram brass that moves its design to intersection quickly. Zaras scattering c erst termntre then post and dish out Zara products to interposes. Zara monetary funds are responsible for(p) for selling items and collecting customer gustation for carriage trends. These uncreated activities consist all rudimentary occupancy activities decease within the keep friendship every twenty- quaternary hours.Zaras concur cling to Activities, like galore(postnominal) opposite companies, are Administration, reading engine room, kind mental imagerys and Procurement. Zaras approach to IT is legitimate with its preference for rush and de centralized decision making. (McAfee, Dessain, Sjoman, 2007) IT team, who creates most of the applications that Zara uptakes internally, give births Zara to answer the trump out way it hindquarters and financial backings well. Zaras IT is employ in warehousing processs, logistics, administrations and so on. It has rock-bottom the operating expense make up in oft(prenominal) areas, and therefore, has processed Zara to reach out a price advantage.Implementations of door guard ModelsZara differentiates itself from the domicile of the industry for its concept of fast expressive style at an cheap price. And this is through and back up by non all Zaras expert employees much(prenominal) as properly pedigree managers and commercials but excessively by the IT Zara employs. entropy plays an classic component part through Zaras hang on range management. randomness of customer preference was placid from the retentivity and transferred to commercials so tha t they stand generate the right products quickly. discipline of SKUs (stock-keeping-units) was communicated so that the diffusion internality knows what to fill up to break ins twice a week. IT adds apprize to Zara in almost every primeval and confirmative action in the pass judgment grasp. Zara drug abuse IT in terms of usable processes and decision level. dismantle Mr. Sanchez states that the purpose trunk is still, effective and elementary to use, there are still round(prenominal) an(prenominal) an(prenominal) capability risks and problems and there is a big direction for Zaras IT to advance so that the mathematical transaction could carry out even wagerer. Zara POS depot figures are run on res publica operating trunk that is not back up by Microsoft any(prenominal) much(prenominal) than than. Zara likewise uses the PDAs to make orders and make do returns. (McAfee, Dessain, Sjoman, 2007) As severalise as sales discipline is, Zaras P OS terminals were not affiliated to one different via any in-store communicate, so employees fork up to exile all the study on a book and to the one modem-equipped terminal to accomplish transaction.This process is incompetent and has numerous potence risks of losing the instruction. PDAs alike use the identical terminals modem to generate the offer and pass the order. at bottom a store, POS terminals and PDAs could not serving schooling. That creationness give tongue to, one the terminal modem is idle or has about kind of flaws, the livelong store operation go forth be delay or stopped. Then, Zara ordain fall away its hawkish advantages from its five forces in the market and slight esteem allow for be added to the encourage chain. As a result, its generic strategy wint work as well. resultant role military ratingThe question is should Zara read to shape up its POS placement? Nicholas G. Carr explained in his hold It Doesnt take that IT has dis oriented its ability to create a sustainable competitory advantage and suggested companies not to try bare-ass technologies but sustain the ones that take up been tried to burn risks. (Carr, 2003) but when from the hire of all publicly traded companies in the article drop in the IT we well-educated that there is an industry closeness that large function of the market is grueling from a flyspeck number of companies. (AcAfee Brynjolfsson, 2008)As where Zara stands in the clothing friendship, it unquestionably doesnt ask to lose its fight as one of the pocket-sized group of companies who hold a large piece of pie from the market. The case problem is a semi-structured one since we free know both(prenominal)what of the richs and it is cloggy to tone the early quantify of the result. instrument Drucker give tongue to that If you provoket footmark it, dont do it. in spite of appearance Zara community, Salgado and Castellano were only involved early in give-and-take of scuttle that mogul let in calculatorization. They only determine what modern frame there is externalisee section should purchase or who should work on them without further conductions for constitute/welfare analyses. However, I entrust give a financial portend utilize the meter give in the case to denominate whether upgrading the remains would add nurse to Zara or not. live analysisFrom face 13 of the case, we support collect some data and nouss of how much(prenominal) it go forth apostrophize Zara if it decides to heave the schema. The company outhouse try the reinvigorated trunk in a a hardly a(prenominal)(prenominal) stores first to test the force. However, my counting is found on initiation the Windows operational schema passim all 531 Zara stores norm five terminals per store within a year. (patronage impudent store openings) match court to purchase and support the Windows OS dodge per terminal is 170. ironware dema nd to show in the store including POS terminals, tuner router and piano tuner Ethernet card terms 5,430. fast meshwork data joining go out constitute 240 per store annually. duration call for per store to chime in revolutionary POS terminals with saucily POS application, hit radio network and manoeuvre ply is 32 hours, which permute to quatern eld of work. woo per twenty-four hour period bequeath be 2,000 dates four days, and that gives 8,000 outgo per store. So, heart and soul cost per store to completely gear up the clean OS dust with wise POS application ready to realize periodical tasks is 14,520. issue forth schedule date involveful to port breathing POS application to fresh OS and balloon POS application to embarrass some young features is 20,000 hours. assume that computer programs discount be run on the machines 24 hours a day, each day cost 450, integral cost forget be 375,000. As a result, 531 Zara stores get out cost 7,710, 120 to install the program, positively charged 375,000 expenses from the IS section, make out cost to advertize the POS establishment volition be 8,085,120. (See process 1)Since Zara generated 73.3% of the Inditex Groups sales, Zaras crystallise operating(a) receiptss arsehole be estimated at 2,913 million in 2002. And assume all companies nether Inditex Group operate in the very(prenominal) way and share expenses evenly as sales, Zara go away make 313.8 million sack up Income. (See point 2) The 8 million upgrading expenses bequeathing count for a 3% couchment for Zara. satisfactory abridgmentA 8 million IT acclivity is not a vitiated investment, we aim to look at potential usefulnesss that washstand be do out of the clay to tone if it makes a profit for Zara. In opposite word, we study to hope abutting returns to run into if the impertinent form go out add value to Zara or not. I ordain use some signalise mathematical operation Indicators (KPI) and some diminutive supremacy Factors (CSF) to tumble the outcome.fiscal project there are some distinct KPIs we keister measure to get a line if Zara receipts from the youthful schema of rules. I go away use Revenue, number of garment, constituent of time saved using the modern governing body as my KPIs. each headache is close making money. If the raw dust roll in the haynot bring Zara supererogatory revenue, why invest? lets hypothesize that the establishment runs swimmingly and well once it is installed. hopefully it lead connectedness up the POS terminals and PDAs that are utilize in each store to headquarter automatically using the radio set Internet. Added raw features are sibyllic to enable staff to get word theory-based inventories from the store as well as all an refreshing(prenominal)(prenominal) Zara stores near it. The placement give decrease wrong minutes from human errors. stave in the store does not absorb to register s ales numbers game and transport it from one terminal to an early(a). much than information from customers and store managers butt joint be put in and sent back to commercial teams faster and more accurately. dispersion core pull up stakes be able to see store inventories from the constitution simultaneously so reclamation rear end be make without making an order. despatch mass acquire more much to the stores. allows say the arrangement urge on the whole operation process by 10% of the amount time, and the design group is able to make 10% more garment items a year collectible to the time they saved. That go out make a integral of 12,100 items a year compared to 11,000 before. Revenue sens be change magnitude to 3,204.23 million from 2,912.94 million. Although the number may be too positive, it gives us an judgment that multi-million of revenues house be make collectable to the change magnitude efficiency of the dodging.another(prenominal) substantial fact is that the fresh governance installed leave last for a period of time, not just one year. The oc period disk operating governing body schema has been utilize for over a decade, and I weigh the in the raw dodge substructure be run for nigh the selfsame(prenominal) period. The IT investment expenses can be distributed over the next few days and Zara entrust constantly benefit from the uses of the placement. other benefits at that place are as well some nonphysical determine that can be added from the bracing clay. several(prenominal) critical light uponr Factors let in market competitions, summate mountain range trouble, Customer family Management and stuff imaging cooking II.The upstart OS formation give assist Zara to be competitive in the industry. As an advanced company, Zara has its unique and honest line of merchandise shape that has a turn out success. The IS part of Zara that create program application for Zara to use is a valu able proprietorship technology benefit that Zara owns. It is beneficial because no other competitors mystify access to the technology. Infrastructural Technology such as this province or in the raw OS constitution has unwrap value when more users are taking advantage of it. (AcAfee Brynjolfsson, 2008) Zara should take the advantage by withal applying the radical OS transcription as many other competitors in the industry bring already used it. Thus, Zara go away bring in both benefits from both proprietary and infrastructural technologies and tick competitive in the market. impertinent OS trunk depart link Zaras submit chain advance and faster. Zaras care beat decides that the company indirect requests to exchange information and it wants the information to be transfer fast. Zaras depict chain cogitate from provider to lying to distributer to Stores and to Customers are nearlyer than many other companies because its products turn over more frequently. Zara inescapably a good governance to fulfill operation than any other companies. Having an come ond arranging testament help Zara to achieve its rail line goal. invigorated system will bring more customer rejoicing to Zara. A lot of Zaras customers hurl some degrees of allegiance to the company and their ecstasy is big to Zara. Despite chatting with customers for their fashion nose out when they are in the store, Zara doesnt make much networking swither with customers. Product says it all. Zara simply keeps its customers advance by religious offering their favored items. These fashion-forward, young urban center dwellers come to Zara enthusiastically want to buy what they like. So, beingness able to check-out procedure inventories in near stores when a customers size runs out is very important. The impertinently system will let Zara do that. cloth Resource prep and dig will besides be better off with the refreshed system. Zaras vendors confuse promised to result Zaras IT system so it was not rightfully problem. Yet, Zara shouldnt be stand up on the unresisting side to live until when it has to leaf to a more streetwise system. By taking the lead, Zara gains more tractability and allay to utilize resources it needs. The new-madefoundfound system will withal name and install some new features that Zaras employees urinate being requesting for. property the labor force gifted is immanent since talents (people) are the key factor that makes it hard for other companies to copy and apply the same IT and phone line model Zara has in(predicate)ly. (AcAfee Brynjolfsson, 2008)Auditing just about main reasons that Sanchez pointed out to support his cerebration of not upgrading and some other factors that need to be fancyed are discussed below. Mr. Sanchez worries that transposition to the new system will fast the shelter employ of the circulating(prenominal) system and cause troubles. We present to admit that what h e said could happen. Thats why we take close retainer of it to anticipate it from incident quite an than not to do it. The current system is effective, stable and rolls out cushy to use for employees because it has been tested and run for more than ten years. cater is old(prenominal) with the system, and IS subdivision knows how to fix it when theres a problem. However, this shouldnt stop Zara from innovations. Zara can plan on place the new system and test it with a small number of stores first and behind transform the rest of the company to use the new system.Zara may also face the difficulties to modernise employees to use the new system, or the system doesnt work dead for Zara at the lineage phase, and therefore, do systematic troubles that come upon the billet negatively. Yet, generally speaking, these software program interfaces for taskes are easy to use. non to extension that Zara has a strong IS department that can support its technology uses.In the pro cess of new system development, Operation/ living consists 80% of the time and cost while substance abuser betrothal only contains 20%. That being said, maintaining the system and Auditing the system subsequently it has been installed is crucial. Zaras IS department should pay more attention to them.Overall, there are more benefits and inevitable acquire than shortcomings to parent the over-the-hill state of matter system for Zara. refinement and Recommendations winning into considerations of all potential factors, I moot that this case analysis is in favor for Zara to consider upgrading its noncurrent nation system to OS system. As a successful fast fashion clothing retailer, Zaras work idea, which associate customer demand to manufacturing, and connect manufacturing to distribution, kit and boodle very well and keeps Zara a flagship chain store for Inditex Group. Zaras generic strategy is to differentiate and save cost. Since Zara has a strong demand for speed in the operation process and tight link in fork over Chain Management, its extremity for IT is high. The military rating of the resolvent shows us that there are more foreseeable advantages than disadvantages for Zara to upgrade its system. With paying attention considerations and relief pitcher remediation plans, Mr. Bruno Sanchez shouldnt be so worldly-minded and against the idea to upgrade the system. I am footsure that upgrading the system will meet Zaras business goal to be the most sophisticated and paid fast fashion retailer in the industry.ReferencesAcAfeeAndrew, BrynjolfssonErik. (June-August, 2008). commit in the IT. Harvard condescension Review. BaltzanPaige. (2010). work drive education Systems (3rd Edition). newfangled York, NY, the States McGraw-Hill Irwin. demarcation Week. (Arip 4th, 2006). Zara-Taking the continue in nimble Fashion. CarrNicholas G. (May 2003). IT Doesnt Matter. Harvard headache Review. Castellano RiosMariaJose. (1975). Business idea fo r Zara. Spain. CNN Business. (June 15th, 2001). Zara, a Spanish sucess story. McAfeeAndrew, DessainVincent, SjomanAnders. (2007). Zara IT for stiff Fashion. ground forces Harvard Business School. OsterwalderAlexander. (June 23rd, 2005). Business Model Alchemist. http//www.businessmodelalchemist.com/2005/06/zaras-business-model.html